Development of Highly Fresh, High-Value-Added Products and Efficient Purchasing

「In addition to entering the land-based salmon farming business, we began collaborating with 3 additional aquaculture companies and are advancing initiatives to secure a stable supply of raw materials.」

「As part of efforts to strengthen raw-material procurement capabilities, we resolved to make 株式会社ゴダック and 株式会社神戸まるかん, which process, manufacture and sell mainly marine products, subsidiaries. We also began a land-based salmon farming business in Yatsushiro, Kumamoto Prefecture, in collaboration with 有限会社ひらやま.」

「In our domestic business, frequent coverage on nationwide television programs increased brand awareness and store traffic. In addition, promoting high-quality, high-value-added products and optimizing selling prices led to an increase in average spend per customer.」

「In our domestic business, frequent coverage on nationwide television programs such as “Job Tune” and “THE Kamiwaza Challenge” (TBS network) increased brand awareness and store traffic. In addition, promoting high-quality, high-value-added products and optimizing selling prices led to an increase in average spend per customer.」

「In our domestic business, based on this fiscal year’s basic policy of “continuing to pursue the industry’s No. 1 quality and achieving success with a 200-store network,” we focused on continuing to open new stores, strengthening sales capabilities, further improving product and service quality, and actively introducing limited-time products tailored to seasons and events, along with sales promotions and messaging.」

「In our domestic business, amid continued surges in raw-material and energy prices, we strengthened food-materials management and reviewed costs including utility expenses. Meanwhile, as restrictions under the priority preventive measures were lifted and people's activities increased, we conducted ongoing advertising and promotional activities and actively sold limited-time products aligned with seasons and events.」

「We will improve demand-forecasting accuracy and reduce waste through the integration of various systems, fundamentally review investment costs for new stores and selling, general and administrative expenses at existing stores, promote appropriate cost control, and work to improve the operating profit margin.」

「In our domestic business, we focused on initiatives linked to customer visits and sought to raise brand awareness through priorities for the current fiscal year, including “strengthening limited-time products and increasing the frequency of product changes,” “capturing takeaway and delivery demand,” and “improving the convenience of our official app and electronic money service SushiCa.”」

「“Strengthening the launch of limited-time products”」

「“Strengthening the launch cycle for limited-time products”」

「In our product and sales initiatives, centered on sushi, we developed high-quality, affordable and delicious products and offered products that were delicious and easy to order. Alongside efforts to further strengthen the appeal of our ¥100 standard sushi menu, we pursued authenticity in non-sushi offerings, including noodles approaching the quality of specialty restaurants and sweets made with soft-serve ice cream and fresh fruit, thereby differentiating ourselves from competitors. At the same time, in response to increased demand for takeaway, we introduced takeaway-only menus such as the “2020 Deluxe Set” and “Donburi,” and expanded the number of stores offering delivery to address changes in customers' lifestyles resulting from restrictions on going out.」

「In our product and sales initiatives, centered on sushi, we developed high-quality, affordable and delicious products and offered products that were delicious and easy to order. Alongside efforts to further strengthen the appeal of our ¥100 standard sushi menu, we pursued authenticity in non-sushi offerings, including noodles approaching the quality of specialty restaurants and sweets made with soft-serve ice cream and fresh fruit, thereby differentiating ourselves from competitors. At the same time, in response to increased demand for takeaway, we introduced takeaway-only menus such as the “2020 Deluxe Set” and “Donburi,” and expanded the number of stores offering delivery to address changes in customers' lifestyles resulting from restrictions on going out.」

「In our product and sales initiatives, centered on sushi, we developed high-quality, affordable and delicious products and offered products that were delicious and easy to order. Alongside efforts to further strengthen the appeal of our ¥100 standard sushi menu, we pursued authenticity in non-sushi offerings, including noodles approaching the quality of specialty restaurants and sweets made with soft-serve ice cream and fresh fruit, thereby differentiating ourselves from competitors. At the same time, we responded to changes in customers' lifestyles resulting from restrictions on going out by introducing special takeaway menus such as the “2020 Deluxe Set” and expanding the number of stores offering delivery.」

「To better leverage the strengths of our proprietary made-to-order, conveyor-belt-free sushi model, enabled by the use of sales data and other measures, we introduced a new ordering and inventory management system and began operating it in October. This has improved freshness, quality and inventory management standards, reduced food waste, and improved the efficiency of store operations.」

「Regarding products, amid continued increases in raw-material prices, we reviewed the menu mix, optimized store inventory management using sales data and worked to reduce food waste, thereby minimizing the impact of higher raw-material prices while strengthening product appeal. In product development, we pursued authenticity, further expanded and improved the quality of our sushi menu, and introduced attractive, topical side dishes, desserts and event menus in a timely manner to meet the needs of a broad range of customers.」

「Regarding products, amid continued increases in raw-material prices, we reviewed the menu mix, optimized store inventory management using order data and worked to reduce food waste, thereby minimizing the impact of higher raw-material prices while strengthening product appeal. In product development, we pursued authenticity, further expanded and improved the quality of our sushi menu, and introduced attractive, topical side dishes, desserts and event menus in a timely manner to meet the needs of a broad range of customers.」

「Regarding products, amid continued increases in raw-material prices, we reviewed the menu mix, optimized store inventory management using order data and worked to reduce food waste, thereby minimizing the impact of higher purchase prices while strengthening product appeal. In product development, we pursued authenticity, further expanded and improved the quality of our sushi menu, and introduced set menus, side dishes, desserts and topical event menus in a timely manner to meet the needs of a broad range of customers.」

「Regarding products, amid continued increases in raw-material prices, we reviewed the menu mix, optimized store inventory management using order data and worked to reduce food waste, thereby minimizing the impact of higher purchase prices while strengthening product appeal. In product development, we pursued authenticity, further expanded and improved the quality of our sushi menu, and introduced set menus, side dishes, desserts and topical event menus in a timely manner to meet the needs of a broad range of customers.」

「Regarding products, amid continued increases in raw-material prices, we reviewed the menu mix, optimized store inventory management using order data and worked to reduce food waste, thereby minimizing the impact of higher purchase prices. In product development, we pursued authenticity, further expanded and improved the quality of our sushi menu, and introduced set menus, side dishes, desserts and topical event menus in a timely manner to meet the needs of a broad range of customers.」

「Regarding products, amid continued increases in raw-material prices, we reviewed the menu mix and optimized inventory management at stores to minimize the impact of higher purchase prices. In product development, we pursued authenticity, further expanded and improved the quality of our sushi menu, and introduced set menus, side dishes, desserts and topical event menus in a timely manner to meet the needs of a broad range of customers.」

「In procurement, amid a succession of raw-material price increases, we minimized the impact of higher purchase prices by reviewing the menu mix and improving the management of food and other inventories at stores. In product development, we pursued authenticity, further expanded and improved the quality of our sushi menu, and actively developed set menus and side dishes to meet the needs of a broad range of customers.」

「In procurement, amid a succession of raw-material price increases, we minimized the impact of higher purchase prices by reviewing the menu mix and improving the management of food and other inventories at stores. In product development, we pursued authenticity, further expanded and improved the quality of our sushi menu, and actively developed set menus and side dishes to meet the needs of a broad range of customers.」

「In procurement, amid a succession of raw-material price increases, we minimized the impact of higher purchase prices by reviewing the menu mix and improving the management of food and other inventories at stores. In product development, we pursued authenticity, further expanded and improved the quality of our sushi menu, and actively developed set menus and side dishes to meet the needs of a broad range of customers.」

「We will differentiate ourselves from competitors with high-freshness products, including market-sourced products, and high-value-added menus prepared with extra care, while generating appropriate profits through efficient procurement.」

「In procurement, amid a succession of raw-material price increases, we minimized the impact of higher purchase prices by reviewing the menu mix and taking other measures. In product development, we worked to further expand and improve the quality of our sushi menu while also actively developing products for women and side dishes to meet the needs of a broad range of customers.」

「In procurement, amid a succession of raw-material price increases, we minimized the impact of higher purchase prices by reviewing the menu mix and taking other measures. We also actively developed side dishes, centered on sushi product development, to meet the needs of a broad range of customers.」

「In procurement, amid a succession of raw-material price increases, we minimized the impact of higher purchase prices by reviewing the menu mix and taking other measures. We also actively developed side dishes such as pasta, centered on sushi product development, to meet the needs of a broad range of customers.」

「We will differentiate ourselves from competitors with high-freshness products, including market-sourced products, and high-value-added menus prepared with extra care, while generating appropriate profits through efficient procurement.」