Strengthening Advertising Through Television Programs and Commercials
First written in FY2016. 10 of 23 entries say "Restated". Latest entry: FY2026-H1.
The whole theme swung hardest in 2019: 1 of 12 companies on the "Worse" side.
12 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「In terms of expenses, advertising expenses increased as a result of implementing new advertising methods, including transit advertising, and costs were incurred in connection with the reinstated shareholder benefit program.」
In addition to conventional web media and TV commercials, new advertising methods such as transit advertising were used, and advertising expenses increased from ¥100.694 million in the previous interim period to ¥124.989 million. - FY2025-H1Decline in Advertising ExpensesAnnual report
「Advertising expenses 127.857 million yen 100.694 million yen」
Advertising expenses decreased from ¥127.857 million in the previous interim consolidated accounting period to ¥100.694 million in the current interim consolidated accounting period. - FY2024Greater focus on using web mediaAnnual report
「Selling, general and administrative expenses were ¥2,105 million, down 0.5% year on year. This was mainly due to a decrease in advertising expenses, reflecting the implementation of effective promotions using web media, despite increases in recruitment costs to strengthen hiring and maintenance costs for Fujisan Training Camp Building 3, which began operations in December of the previous consolidated fiscal year, among other factors.」
Compared with the previous description, which focused on television programs and TV commercials, the company explicitly referred to promotions using web media and identified them as a factor behind the decrease in advertising expenses. - FY2024-Q2Continued decrease in advertising expensesAnnual report
「Advertising expenses 175.059 million yen 127.857 million yen」
Advertising expenses decreased from ¥175.059 million in the same quarter of the previous year to ¥127.857 million. - FY2024-Q1Decrease in advertising expenses following TV commercialsAnnual report
「Although personnel expenses and school operating costs, including rent, increased, advertising expenses decreased because of the impact of TV commercials run in the first quarter of the previous fiscal year. As a result, overall operating expenses increased only slightly year on year, and operating income increased year on year.」
Advertising expenses decreased following the TV commercials run in the first quarter of the previous year, and overall operating expenses increased only slightly despite higher school operating costs. - FY2023RestatedAnnual report
「We revised the textbooks, tests and curricula for entrance-examination preparation for Tokyo metropolitan combined junior and senior high schools, and held events, arranged program tie-ups and ran television commercials to establish the brand image of “ena for Tokyo metropolitan junior high schools.”」
Branding and advertising initiatives through events, program tie-ups and television commercials, among other activities, are continuing. - FY2023-Q3RestatedAnnual report
「On the expense side, total operating expenses increased compared with the same quarter of the previous year due to higher campus operating expenses, including personnel expenses, rent, and utilities, as well as the continuation of TV commercials from January to March 2022 through April to June.」
Following the period from January to March 2022, TV commercials were also broadcast from April to June, continuing advertising through television commercials. - FY2023-Q2Increase in advertising expenses and continued TV commercialsAnnual report
「Overall operating expenses increased from the same quarter of the previous year, mainly because TV commercials were broadcast from April to June, following the period from January to March 2022. Advertising expenses 132.437 million yen 175.059 million yen」
TV commercials continued, and advertising expenses increased from ¥132.437 million in the same quarter of the previous year to ¥175.059 million. - FY2023-Q1RestatedAnnual report
「On the expense side, total operating expenses increased compared with the same quarter of the previous year due to higher campus operating expenses, including personnel expenses and rent, higher camp operating expenses, and the continuation of TV commercials from January to March 2022 through April to June.」
Following the period from January to March 2022, TV commercials were also broadcast from April to June, continuing advertising through television commercials. - FY2022-Q2Increase in advertising expensesAnnual report
「Advertising expenses 119.218 million yen 132.437 million yen」
Advertising expenses increased from ¥119.218 million in the same quarter of the previous year to ¥132.437 million. This represents a change from the expense reductions achieved by reviewing conventional advertising and promotional activities. - FY2021-Q2AdvancedAnnual report
「Advertising expenses 138,350 thousand yen 119,218 thousand yen」
Advertising expenses decreased from ¥138.350 million in the same quarter of the previous year to ¥119.218 million. - FY2020RestatedAnnual report
「This was mainly due to efforts to conduct effective advertising activities, including reducing the production costs of television commercials, as in the previous year.」
The Company continues to conduct effective advertising activities, including reducing television commercial production costs. - FY2020-Q2AdvancedAnnual report
「On the cost side, the Company worked to review its advertising activities and reduce expenses. However, total costs increased year on year due to higher personnel costs associated with the increase in employees and higher rent and other expenses associated with opening new campuses.」
The Company continued to review its advertising activities and reduce expenses, and advertising expenses declined from ¥168,491 thousand in the previous year to ¥138,350 thousand. However, total costs, including personnel costs and rent and other expenses associated with new campus openings, increased. - FY2020-Q1RestatedAnnual report
「On the cost side, the Company worked to review its advertising activities effectively. However, total costs increased year on year due to higher personnel costs associated with the increase in employees and higher rent and other expenses associated with new campus openings.」
Although the Company continued to review its advertising activities, total costs increased due to higher personnel costs and higher rent and other expenses associated with new campus openings. - FY2019-Q3RestatedAnnual report
「On the cost side, the Company continued to review its advertising activities. However, total costs increased year on year due to higher personnel costs associated with the increase in employees and higher rent and other expenses associated with opening new campuses.」
Although the Company continued to review its advertising activities, total costs increased year on year due to higher personnel costs and higher rent and other expenses associated with new campus openings. - FY2019-Q2RestatedAnnual report
「On the cost side, the Company continued to review its advertising activities. However, total costs increased year on year due to higher personnel costs associated with the increase in employees and higher rent and other expenses associated with opening new campuses.」
Although the Company continued to review its advertising activities, total costs increased year on year due to higher personnel costs and higher rent and other expenses associated with new campus openings. - FY2019-Q1RestatedAnnual report
「On the cost side, the Company continued to review its advertising activities. However, total costs increased year on year due to higher personnel costs associated with the increase in employees and higher rent and other expenses associated with opening new campuses.」
It states that, although the Company continued to review its advertising activities, higher personnel costs and higher rent and other expenses associated with new campus openings pushed up total costs in the current quarter. - FY2018AdvancedAnnual report
「On the cost side, advertising expenses declined following a review of advertising activities. However, total costs increased year on year due to higher personnel costs associated with the increase in employees, including temporary employees, and higher rent and other expenses associated with the head office relocation in the previous fiscal year.」
It identifies the decline in advertising expenses following a review of advertising activities as a full-year cost result. - FY2018-Q1RestatedAnnual report
「On the cost side, advertising expenses declined following a review of advertising activities. However, total costs increased year on year due to higher personnel costs associated with the increase in employees, including temporary employees, and higher rent and other expenses associated with the relocation of the head office.」
It continues to explain that advertising expenses declined following a review of advertising activities. - FY2017-Q3RestatedAnnual report
「On the cost side, although expenses related to shareholder benefits and maintenance and management expenses for training camps increased, total operating costs declined compared with the same cumulative period of the previous year, mainly because advertising expenses declined following a review of advertising activities.」
It continues to explain that advertising expenses declined following a review of advertising activities. - FY2017-Q2AdvancedAnnual report
「In addition, advertising expenses and other costs declined following a review of advertising activities. However, total costs increased year on year because expenses related to shareholder benefits and maintenance and management expenses for training camps increased.」
It states that advertising expenses declined from ¥204,291 thousand in the previous year to ¥169,109 thousand following a review of advertising activities. - FY2017-Q1AdvancedAnnual report
「On the cost side, advertising expenses declined as a result of efficient advertising activities. However, total costs increased year on year due, among other factors, to expenses associated with the shareholder benefits program.」
It states that advertising expenses declined year on year due to more efficient advertising activities. It does not specifically state that television programs or television commercials were conducted in the current quarter. - FY2016First statedAnnual report
「The Company aired a television tie-in program in the second half, along with television commercials, and continued to accelerate the opening of new campuses.」
It identifies the tie-in program, television commercials, and accelerated campus openings in the second half as advertising and customer acquisition measures.