Changes in Network Advertising Market Conditions and Decline in Advertising Rates
First written in FY2018-Q1. 7 of 19 entries say "Materialised", first in FY2018-Q2. Latest entry: FY2023.
Gakkyusha moved to the "Worse" side of this theme in 2017, 6 years before the typical company in this theme (2023).
The whole theme swung hardest in 2025: 7 of 20 companies on the "Worse" side.
22 other companies' latest entry also says "Restated".
- FY2023RestatedAnnual report
「Revenue from network advertising decreased year on year due to a decline in page views and the number of users of the media.」
The filing continues to describe the decline in network advertising revenue caused by lower page views and a decrease in the number of media users. - FY2023-Q3RestatedAnnual report
「Revenue from network advertising decreased year on year due to a decline in page views and the number of users of the media.」
The filing continues to describe the decline in network advertising revenue caused by lower page views and a decrease in the number of media users. - FY2023-Q2RestatedAnnual report
「Revenue from network advertising decreased year on year due to a decline in page views and the number of users of the media.」
The filing continues to identify declines in page views and the number of media users, rather than lower advertising rates and ITP, as factors behind the decline in network advertising revenue. - FY2023-Q1WorsenedAnnual report
「Revenue from network advertising decreased year on year due to a decline in page views and the number of users of the media.」
In addition to lower advertising rates and the impact of ITP, the filing identifies declines in page views and the number of media users as factors behind the decline in revenue. - FY2022-Q3RestatedAnnual report
「Revenue from network advertising decreased year on year due to lower advertising rates amid the COVID-19 pandemic and the impact of ITP (a tracking-prevention feature).」
The filing continues to describe the decline in network advertising revenue caused by lower advertising rates amid the COVID-19 pandemic and the impact of ITP. - FY2022-Q2RestatedAnnual report
「Revenue from network advertising decreased year on year due to lower advertising rates amid the COVID-19 pandemic and the impact of ITP (a tracking-prevention feature).」
The filing continues to describe the decline in network advertising revenue caused by lower advertising rates amid the COVID-19 pandemic and the impact of ITP, as in the previous quarter. - FY2022-Q1WorsenedAnnual report
「Revenue from network advertising decreased year on year due to lower advertising rates amid the COVID-19 pandemic and the impact of ITP (a tracking-prevention feature).」
In addition to the conventional effects of changing market conditions and lower advertising rates, the impact of the COVID-19 pandemic and ITP was explicitly identified as a factor behind the decline, broadening the external-environment risks affecting network advertising. - FY2021-Q3SoftenedAnnual report
「Revenue from network advertising decreased year on year due to lower rates, even after the state of emergency was lifted.」
The decline in network advertising revenue continued, but unlike the previous quarter, the filing does not mention advertisers holding back on placements and focuses solely on lower rates as the reason for the decline. - FY2021-Q1WorsenedAnnual report
「Revenue from network advertising decreased year on year, despite improvements to the media and optimization of advertising inventory, due to declining rates and advertisers holding back on placements as a result of the spread of the novel coronavirus.」
In addition to the conventional effects of changing market conditions and lower rates, advertisers holding back on placements due to the spread of the novel coronavirus became an additional factor, broadening the factors behind the decline in network advertising revenue. - FY2020MaterialisedAnnual report
「Revenue from network advertising decreased year on year, despite improvements to the media and optimization of advertising inventory, due to declining rates resulting from changes in market conditions and other factors.」
Despite improvements to the media and optimization of advertising inventory, declining network advertising rates resulting from changes in market conditions and other factors, as well as the resulting revenue decrease, occurred for the full fiscal year. - FY2020-Q2MaterialisedAnnual report
「Revenue from network advertising decreased year on year, despite improvements to the media and optimization of advertising inventory, due to declining rates resulting from changes in market conditions and other factors.」
The decline in revenue caused by changes in market conditions and lower network advertising rates recurred after network advertising revenue had turned to an increase in the previous quarter. - FY2020-Q1MaterialisedAnnual report
「Revenue from network advertising decreased year on year, despite improvements to the media and optimization of advertising inventory, due to declining rates resulting from changes in market conditions and other factors.」
Network advertising revenue, which had turned to an increase in the previous quarter, again declined due to changes in market conditions, lower rates and the resulting revenue decrease. - FY2019-Q3MitigatedAnnual report
「Revenue from network advertising, which is proportional to the number of visits to the media, increased year on year because improvements to the media led to an increase in visits.」
In contrast to the previous decline in revenue caused by changes in market conditions and lower rates, network advertising revenue increased year on year as improvements to the media increased traffic. - FY2019-Q2Network advertising revenue turned to an increaseAnnual report
「Revenue from network advertising increased year on year following improvements to the media and optimization of advertising inventory.」
The filing states that network advertising revenue, which had declined through the previous filing due to lower rates resulting from changes in market conditions and other factors, increased year on year this time after improvements to the media and optimization of advertising inventory. - FY2019-Q1MaterialisedAnnual report
「Revenue from network advertising decreased year on year, despite improvements to the media and optimization of advertising inventory, due to declining rates resulting from changes in market conditions and other factors.」
Changes in market conditions and declining network advertising rates resulted in a decrease in revenue in the first quarter. - FY2018MaterialisedAnnual report
「Following improvements to the media and optimization of advertising inventory, revenue from network advertising decreased year on year due to declining rates resulting from changes in market conditions and other factors. However, revenue from services provided to educational institutions increased year on year as a result of improved services and the creation of high-quality content for educational institutions.」
Despite improvements to the media and optimization of advertising inventory, declining network advertising rates resulting from changes in market conditions and other factors, as well as the resulting revenue decrease, occurred for the full fiscal year. - FY2018-Q3MaterialisedAnnual report
「In the business providing entrance-examination and education information distribution services via the Internet, network advertising revenue declined year on year due to lower advertising rates resulting from changes in market conditions and other factors, despite media improvements and optimization of advertising space, while sales to educational institutions and general corporate customers and other companies increased year on year.」
Changes in market conditions and declining network advertising rates materialized as an actual decrease in revenue in the current quarter. - FY2018-Q2MaterialisedAnnual report
「Revenue from network advertising decreased year on year, despite improvements to the media and optimization of advertising inventory, due to declining rates resulting from changes in market conditions and other factors.」
The risk of changing market conditions and declining network advertising rates materialized as an actual decrease in revenue in the current quarter. - FY2018-Q1First statedAnnual report
「Revenue from network advertising decreased from the previous fiscal year, despite improvements to the media and optimization of advertising inventory, due to declining rates resulting from changes in market conditions and other factors.」
The filing states that network advertising revenue actually declined due to lower advertising rates resulting from changes in market conditions and other factors.