Launch of the DPS Effectiveness Measurement Service
First written in FY2023-Q2. 1 of 3 entries say "Restated". Latest entry: FY2024-Q2.
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- FY2024-Q2AdvancedAnnual report
「The Company continues initiatives to enhance customer value, including a service that uses QR codes to measure the effectiveness of direct mail.」
The Company continues initiatives to enhance customer value through a QR code-based direct mail effectiveness measurement service, accompanied by an increase in orders. - FY2024-Q1RestatedAnnual report
「In particular, for direct mail production, the Company is working to enhance customer value, including through a service that uses QR codes to measure the effectiveness of direct mail.」
The Company continues initiatives to enhance the added value of DPS products, including a service that measures direct mail effectiveness using QR codes. - FY2023-Q2First statedAnnual report
「The Company has begun new initiatives to enhance the added value of its products, including an effectiveness measurement service that measures the effectiveness of direct mail by printing a QR code on the mail and counting the number of customers who access the URL embedded in the QR code.」
The Company launched a new service that embeds QR codes and URLs in direct mail and measures effectiveness based on the number of customers accessing them.