Attracting restaurant customers through regular advertising
First written in FY2017-Q4. 3 of 4 entries say "Advanced", first in FY2025. Latest entry: FY2027-H1.
The whole theme swung hardest in 2018: 1 of 7 companies on the "Worse" side.
10 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「We also worked to attract new customers by actively communicating the strengths we have developed through our history and traditions, seeking to enhance brand value, and strengthening communications through social media and our website.」
In addition to attracting customers through conventional advertising and social media, the Company strengthened information dissemination, including through its website, and states that it worked to acquire new customers. - FY2026-H1AdvancedAnnual report
「The Company also focused on acquiring new customers by using social media and other channels.」
In addition to attracting customers through conventional advertising, the Company implemented the use of social media and other channels as a specific means of acquiring new customers. - FY2025AdvancedAnnual report
「At Hotel Okura Kyoto, the Company developed and sold new menu items themed around Eiichi Shibusawa, who was involved in the Company's founding, and Murasaki Shikibu, who attracted attention as the subject of the 2024 NHK Taiga drama, throughout the year. During slow periods, it also promoted customer traffic and worked to increase revenue by offering high-value-added plans at lower prices.」
In addition to regular advertising, the Company describes specific customer-attraction measures, including new menu items themed around Eiichi Shibusawa and Murasaki Shikibu and high-value-added plans for slow periods. - FY2017-Q4First statedAnnual report
「At Karasuma Kyoto Hotel, the restaurant Irifune performed well as a result of regular advertising, and revenue increased by ¥1 million year on year.」
The Company describes for the first time measures that used regular advertising to support strong performance and higher revenue at the restaurant Irifune.