Expanding Awareness Among Younger Demographics Through Social Media Outreach and Data Analytics
First written in FY2017. 1 of 2 entries say "Advanced", first in FY2022. Latest entry: FY2022.
The whole theme swung hardest in 2026: 1 of 6 companies on the "Worse" side.
4 other companies' latest entry also says "Advanced".
- FY2022AdvancedAnnual report
「In response to changing lifestyles and market trends during the COVID-19 pandemic, the Company sought to expand its customer base and improve profitability by developing Peter Rabbit collaboration projects and visually appealing products such as seasonal and event-based afternoon teas, and by deploying promotional strategies making extensive use of social media.」
Social media-based promotions have progressed to specific product offerings, including Peter Rabbit projects and afternoon tea. - FY2017First statedAnnual report
「The Company strengthened the dissemination of information about events and promotions through social media and sought to expand awareness among younger consumers by directing users from its official Facebook and Instagram accounts to its website and analyzing the resulting data.」
Measures to increase awareness among younger consumers by directing users from Facebook and Instagram to the website and using data analysis were described for the first time.