Sales promotion through increased advertising
First written in FY2019. 1 of 3 entries say "Restated". Latest entry: FY2026.
Sankyo Frontier moved to the "Worse" side of this theme in 2026.
1 other company's latest entry also says "Softened".
- FY2026SoftenedAnnual report
「Selling, general and administrative expenses for the current consolidated fiscal year decreased by ¥18 million from the previous consolidated fiscal year, to ¥13,991 million, due mainly to lower advertising expenses and research and development expenses (down 0.1% year on year).」
It states that advertising expenses declined, indicating that the previously announced drive to increase advertising has weakened in terms of spending. - FY2020RestatedAnnual report
「Selling, general and administrative expenses for the current consolidated fiscal year increased by ¥671 million from the previous consolidated fiscal year, to ¥12,030 million, due mainly to higher sales promotion expenses resulting from increased advertising and other factors (up 5.9% year on year).」
It continues to state that increased advertising led to higher sales promotion expenses. - FY2019First statedAnnual report
「Selling, general and administrative expenses for the current consolidated fiscal year increased by ¥1,142 million from the previous consolidated fiscal year, to ¥11,358 million, due mainly to higher sales promotion expenses resulting from increased advertising and other factors (up 11.2% year on year).」
It states that increased advertising during the current fiscal year was a factor behind the increase in sales promotion expenses.