New Management Philosophy (Mission, Vision and Values)

「当社は2032年に迎える創業100年に向けて、当社グループが進むべき方向、ありたい姿を定めた「10年ビジョン」において掲げた「葬儀事業の拡大」および「ライフエンディングサポート事業の拡大」の達成を目指し、」

「We are pursuing the Medium-Term Management Plan for FY2025-FY2027, aiming to achieve the expansion of the funeral business and the expansion of the life-ending support business set out in the “10-Year Vision,” which defines the direction in which the Group should move and what it aspires to be as it approaches its 100th anniversary since founding in 2032.」

「As the Company approaches its 100th anniversary since founding in 2032, it formulated the “New 10-Year Vision” defining what it aspires to be. While further refining the strengths it has built over the years, namely “trust” and the underlying “service quality,” the Company will evolve from a “funeral service provider” into a “life-ending partner that stands alongside and supports senior citizens and their families.”」

「Amid this business environment, the company is implementing a medium-term management plan for fiscal 2022 through fiscal 2024 to achieve the expansion of the funeral services business and the life-ending support business set out in its new 10-year vision, announced in May 2022, which defines the direction and desired future state of the Group as it approaches its 100th anniversary in 2032.」

「Against this business environment, we are pursuing the Medium-Term Management Plan for FY2022-FY2024, aiming to achieve the expansion of the funeral business and the expansion of the life-ending support business set out in the “New 10-Year Vision (announced in May 2022),” which defines the direction in which the Group should move and what it aspires to be as it approaches its 100th anniversary since founding in 2032.」

「Under its new 10-year vision, the Group has set out the nationwide expansion of funeral halls and the expansion of its life-ending support business, and is implementing a medium-term management plan for fiscal 2022 through fiscal 2024 to achieve these goals.」

「To achieve its newly established purpose and 10-year vision, the Group launched in April a three-year Medium-Term Management Plan for FY2022-FY2024, positioning this period as the foundation-building phase.」

「Under the Group's new management philosophy, we aim to evolve into a total support company for the life-ending stage.」

「The mission, “Bringing fulfillment and prosperity to life. The joy of living better,” means that our mission to society is to continue challenging ourselves to create new value by evolving from a funeral business into a total life-ending support company and developing new businesses, while enabling customers and local communities to experience fulfillment and prosperity in their lives, and the joy of living better, through our products and services.」