Failure to acquire new large customers in China
First written in FY2018-Q2. 6 of 11 entries say "Mitigated", first in FY2020-Q1. Latest entry: FY2022.
Wilson Learning Worldwide moved to the "Worse" side of this theme in 2018, 6 years before the typical company in this theme (2024).
The whole theme swung hardest in 2025: 7 of 11 companies on the "Worse" side.
3 other companies' latest entry also says "Mitigated".
- FY2022MitigatedAnnual report
「In China, the sales pipeline for locally owned companies was on an upward trend as economic activity recovered and marketing using social media and other channels proved effective, so revenue remained firm and exceeded the same period of the previous year.」
The shift in sales focus toward locally owned companies and marketing using social media and other channels increased the sales pipeline, and revenue in China rose 56.0% from the previous fiscal year, partly mitigating the impact of the shortage of new customers. However, lockdowns also led to projects being postponed or cancelled. - FY2022-Q3MitigatedAnnual report
「In China, revenue continued to perform solidly and exceeded the same period of the previous year because economic activity recovered and the sales pipeline was on an upward trend, supported by the effects of marketing through social media and other channels.」
The sales pipeline increased as economic activity recovered and marketing using social media and other channels expanded, and revenue in China increased 90.8% year on year. The impact of the shortage of new customers was mitigated. - FY2022-Q2MitigatedAnnual report
「In China, revenue continued to perform solidly and exceeded the same period of the previous year because economic activity recovered and the sales pipeline was on an upward trend, supported by the effects of marketing through social media and other channels.」
The sales pipeline increased as economic activity recovered and marketing using social media and other channels expanded, and revenue in China increased 57.1% year on year. The impact of the shortage of new orders was partly mitigated. - FY2022-Q1MitigatedAnnual report
「In China, marketing and sales initiatives that had continued since before the pandemic, shifting the target market from global companies to locally owned companies, began to produce results. Together with the recovery in market conditions, this led to a rapid recovery in revenue and a return to profitability.」
In China, the shift in sales focus toward locally owned companies and marketing and sales initiatives produced results, revenue recovered sharply and the business returned to operating profitability, mitigating the impact of the shortage of new large customers. - FY2021MitigatedAnnual report
「The sales pipeline shifted to an upward trend. Revenue remained firm compared with other segments and exceeded the previous year.」
In China, the sales pipeline entered an upward trend and revenue exceeded the previous year, partly mitigating the impact of the shortage of new orders. However, the operating loss continued. - FY2020WorsenedAnnual report
「The company continued to strengthen its sales organization, including by enhancing web marketing measures to generate sales leads among local Chinese companies, but China did not reach a recovery trend.」
The company continued to strengthen web marketing and its sales organization aimed at winning new orders from Chinese companies, but the business did not enter a recovery trend and the operating loss increased from the previous fiscal year. - FY2020-Q1MitigatedAnnual report
「In China, existing customers continued to be significantly affected by U.S. tariff policies, as in the previous fiscal year, but the sales pipeline is showing signs of recovery.」
The impact on existing customers remains, but the sales pipeline began to recover and revenue in China exceeded the same period of the previous year. The filing does not state that the acquisition of new large customers had been completed. - FY2019MaterialisedAnnual report
「The company was unable to offset this decline through order-winning activities targeting local Chinese companies, resulting in a substantial decline in sales compared with the previous consolidated fiscal year and an operating loss.」
For the full fiscal year, the inability to offset the decline or freezing of customer training budgets in China through new orders from local companies became evident in the results, and revenue declined 44.0% year on year. - FY2019-Q3MaterialisedAnnual report
「The decline could not be offset, resulting in a substantial decrease in revenue compared with the cumulative consolidated period through the third quarter of the previous year and an increase in the operating deficit.」
In China, the inability to offset the decline or freezing of customer training budgets through new orders continued, revenue declined 43.2% year on year, and the operating loss was ¥37.253 million. - FY2019-Q2MaterialisedAnnual report
「New order-winning activities could not offset this decline, and the company remained in an operating deficit following the first-quarter cumulative consolidated period.」
In China, the inability to offset the decline or freezing of customer training budgets through new orders continued, and the risk associated with a lack of new large customers became evident in performance. - FY2018-Q2First statedAnnual report
「Although the Company has worked to revamp and strengthen its sales organization, it was unable to acquire any new major customers, resulting in lower revenue.」
Although China revamped and strengthened its sales organization, it failed to acquire new large customers, and revenue declined 14.4% year on year.