Creating, developing and expanding characters overseas
First written in FY2019-Q1. 10 of 16 entries say "Restated". Latest entry: 2026-11-13.
2 other companies' latest entry also says "Restated".
- 2026-11-13RestatedResults
「特撮キャラクターの国内商品化権営業は、玩具等に関する消費者の嗜好が多様化するなか、旧作の周年記念施策、企業とのタイアップＣＭやゲーム内コラボ施策等への版権許諾が堅調に推移しました。」
消費者嗜好の多様化を前提に、周年施策、企業タイアップCM、ゲーム内コラボへの版権許諾を継続した。 - FY2027-H1AdvancedAnnual report
「Domestic merchandising rights sales for tokusatsu characters remained solid amid increasingly diverse consumer preferences regarding toys and other products, supported by anniversary campaigns for older titles and licensing for corporate tie-in commercials, in-game collaborations and other initiatives.」
For the character business, the company identified anniversary campaigns for older titles, corporate tie-in commercials and licensing for in-game collaborations as specific areas of expansion, in addition to existing initiatives. - FY2026AdvancedAnnual report
「Overseas merchandising rights sales and licensing for games and other uses performed well, led by “Kamen Rider Zeztz,” which began simultaneous distribution in Asia, North and South America and parts of Europe, as well as “Kamen Rider Gavv,” “One Piece,” the “Power Rangers” series and the “Digimon” series.」
The company reported strong performance from the start of simultaneous distribution of a new title in multiple regions and from overseas merchandising rights sales and licensing for games and other uses involving multiple IPs. - FY2026-H1AdvancedAnnual report
「Overseas merchandising rights sales performed well, led by “Kamen Rider Zeztz,” which began simultaneous distribution in Asia, North and South America and parts of Europe, as well as “Kamen Rider Gavv,” the “One Piece” and “Dragon Ball” series, and the “Digimon” series.」
Overseas expansion of the character business performed well, with the new title that began simultaneous distribution and merchandising rights sales for multiple existing IPs. - FY2024-Q3RestatedAnnual report
「In the drama business (note), the company produced titles including “Aibou season 22,” “Kamen Rider Gotchard” and “Ohsama Sentai King-Ohger” to enhance content quality and secure production orders. Character merchandising rights sales remained solid amid increasingly diverse consumer preferences regarding toys and other products.」
The company continued to state that it was producing drama titles and securing orders, while character merchandising rights sales remained solid amid increasingly diverse consumer preferences. - FY2024-Q2RestatedAnnual report
「Character merchandising rights sales remained solid amid increasingly diverse consumer preferences regarding toys and other products.」
The company reiterated that character merchandising rights sales remained solid while recognizing increasingly diverse consumer preferences as part of the business environment. - FY2023AdvancedAnnual report
「Expand the IP portfolio by strengthening the ability to create new IP, centered on original works; accelerate the global expansion of IP and maximize revenue per IP by promoting the multiple use of IP in Japan and overseas; and extend IP life cycles to achieve sustainable growth.」
The policy for new character creation and overseas expansion was expanded to include original new IP, the IP portfolio, multiple use of IP and longer life cycles. - FY2022-Q2RestatedAnnual report
「Character merchandising rights sales remained solid despite challenging conditions in toy retail sales.」
The company reiterated that character merchandising rights sales remained solid even in a challenging toy retail environment. - FY2021AdvancedAnnual report
「For the “Kamen Rider” and “Super Sentai” series, which make major contributions to performance, we will seek to further revitalize them on the occasion of the 50th anniversary of “Kamen Rider” and the 45th production of “Super Sentai,” while also working to create new IP for the next generation.」
The company specified measures under its policy of overseas expansion and new character creation, including revitalizing the existing character businesses through the 50th anniversary of Kamen Rider and the 45th Super Sentai production, and creating new IP for the next generation. - FY2020-Q3RestatedAnnual report
「The company will expand its character business, including characters originating from animation and tokusatsu hero productions, while considering new character creation with a view to overseas expansion.」
Continued the policy of expanding the character business, including overseas expansion and new character creation. - FY2020-Q2RestatedAnnual report
「The company will expand its character business, including characters originating from animation and tokusatsu hero productions, while considering new character creation with a view to overseas expansion.」
Continued the policy of expanding the character business, including overseas expansion and new character creation. - FY2020-Q1RestatedAnnual report
「The company will expand its character business, including characters originating from animation and tokusatsu hero productions, while considering new character creation with a view to overseas expansion.」
Continued the policy of expanding the character business, including overseas expansion and new character creation. - FY2019RestatedAnnual report
「The company will expand its character business, including characters originating from animation and tokusatsu hero productions, while considering new character creation with a view to overseas expansion.」
Continued the policy of expanding the character business, including overseas expansion and new character creation. - FY2019-Q3RestatedAnnual report
「The company will expand its character business, including characters originating from animation and tokusatsu hero productions, while considering new character creation with a view to overseas expansion.」
Continued the policy of expanding the character business, including overseas expansion and new character creation. - FY2019-Q2RestatedAnnual report
「The company will expand its character business, including characters originating from animation and tokusatsu hero productions, while considering new character creation with a view to overseas expansion.」
Continued the policy of expanding the character business, including overseas expansion and new character creation. - FY2019-Q1First statedAnnual report
「The company will expand its character business, including characters originating from animation and tokusatsu hero productions, while considering new character creation with a view to overseas expansion.」
For the character business arising from animation and tokusatsu hero productions, the company for the first time explicitly stated measures to expand overseas operations and create new characters, in addition to licensing existing characters.