Announced details
Sports tourism, basketball game attendance, domestic travel, overseas promotions, inbound tourism, regional revitalization, and basketball clinics for children
HIS and B.LEAGUE signed a glocal partnership agreement. HIS acquired the exclusive rights to plan, develop, and sell the official “B.旅” tours for fans of all B.LEAGUE clubs.
A public interest incorporated association and professional basketball league that holds games across Japan. It has expanded to 55 clubs in 41 prefectures.
HIS: Shinjuku-ku, Tokyo. The locations of HIS's overseas offices have not been disclosed individually.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Official tour “B.旅”, B.LEAGUE game attendance tours, Overseas promotions, Inbound sports tourism |
| Counterparty | Japan Professional Basketball League (B.LEAGUE), a public interest incorporated association |
| Counterparty overview | A public interest incorporated association and professional basketball league that holds games across Japan. It has expanded to 55 clubs in 41 prefectures. |
| Relationship with the Company | HIS and B.LEAGUE signed a glocal partnership agreement. HIS acquired the exclusive rights to plan, develop, and sell the official “B.旅” tours for fans of all B.LEAGUE clubs. |
| Contract Date | 31 August 2026 (announcement date; the contract date is not separately stated in the text) |
| Applicable area | Sports tourism, basketball game attendance, domestic travel, overseas promotions, inbound tourism, regional revitalization, and basketball clinics for children |
| Location | HIS: Shinjuku-ku, Tokyo. The locations of HIS's overseas offices have not been disclosed individually. |
| Location scale | HIS: 133 locations in 52 countries. B.LEAGUE: 55 clubs in 41 prefectures. |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To combine HIS's domestic and international travel network with B.LEAGUE's fan community and regional network, providing fans and local communities with new value in attending games and traveling.