Announced details
Overseas and domestic travel during the summer holiday and Silver Week
Number of overseas travel bookers: 94.2% of the previous year's level during the summer holiday and 102.5% across the two periods combined; number of domestic travel bookers: 95.8% during the summer holiday, 136.6% during Silver Week alone and 98.3% across the two periods combined; average spend: ¥229,300 for overseas travel (112.0% of the previous year's level) and ¥91,400 for domestic travel (100.4%)
Number of bookers as of the survey date. The actual figure was not disclosed.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
HIS, “2026 Summer Holiday and Silver Week Travel Booking Trends”
| Item | Details |
|---|---|
| Names of Products / Services Covered | HIS tours, Dynamic packages, Airline tickets |
| Applicable area | Overseas and domestic travel during the summer holiday and Silver Week |
| Quantitative Effects | Number of overseas travel bookers: 94.2% of the previous year's level during the summer holiday and 102.5% across the two periods combined; number of domestic travel bookers: 95.8% during the summer holiday, 136.6% during Silver Week alone and 98.3% across the two periods combined; average spend: ¥229,300 for overseas travel (112.0% of the previous year's level) and ¥91,400 for domestic travel (100.4%) |
| Usage history | Number of bookers as of the survey date. The actual figure was not disclosed. |
| Source | HIS, “2026 Summer Holiday and Silver Week Travel Booking Trends” |
Items this document does not state (13)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Factors cited include the extended Silver Week holiday, the first of its kind in 11 years, shifts in travel timing to avoid extreme heat and crowds, the weaker yen, higher fuel surcharges, a shift in demand toward cities served by LCCs, the effect of the 5-day holiday, the impact of higher prices and the growing prevalence of dynamic pricing, and a decline following the previous year's Osaka-Kansai Expo.