A strategy positioning the anime business as the fourth pillar and a growth driver
First written in FY2022. 16 of 18 entries say "Advanced", first in FY2023-Q1. Latest entry: 2026-10-15.
No other company in this theme has enough history to compare yet.
- FY2027-H1AdvancedAnnual report
「In the IP and Anime business, TOHO CO.,LTD, TOHO Global Co., Ltd., and its consolidated subsidiaries are working to actively develop the IP handled by the Group in Japan and overseas.」
Under the policy of making anime the fourth pillar and a growth driver, domestic and overseas IP development through TOHO Global and its consolidated subsidiaries took concrete shape in the business operations. - 2026-09-30AdvancedM&A and Subsidiary Changes
「当社グループは、同社をグループに迎え入れることにより、成長ドライバーとして掲げている IP・アニメ関連分野の宣伝イベント・展示事業を拡大し、さらなる企業価値向上を図ってまいります。」
東宝映像美術がデザインココを子会社化し、造形技術の強化とIP・アニメ関連分野の宣伝イベント・展示事業の拡大を具体化した。 - FY2026AdvancedAnnual report
「As a result, operating revenue in the IP and animation business was ¥75,265 million, up 8.5% from the previous fiscal year, and operating profit was ¥17,296 million, down 22.2%. The main components of the above operating revenue were ¥34,112 million from the use and licensing of film and video content, up 24.9% from the previous fiscal year, and ¥15,905 million from the use and licensing of merchandising rights and other rights, up 9.0%.」
Under the policy of making animation the fourth core pillar and a growth driver, operating revenue in the standalone segment and revenue from the use of film and video content and merchandising rights took concrete shape. - FY2026-H1AdvancedAnnual report
「In the IP and animation business, TOHO CO., LTD. generated a significant contribution to performance from domestic and overseas distribution and various distribution fees for TOHO animation titles in which it invested in production, including “My Hero Academia,” “Jujutsu Kaisen,” “The Apothecary Diaries,” “Haikyu!!” and “Dr.STONE.” Merchandising rights revenue for “Jujutsu Kaisen,” “Haikyu!!” and “Godzilla” also increased in Japan and overseas. Sales of theatrical programs and character goods for films distributed by the Company, including “Demon Slayer: Kimetsu no Yaiba the Movie: Infinity Castle — Chapter 1: Akaza Returns” and “Detective Conan: One-eyed Flashback,” remained strong. Sales of “Godzilla” products also increased, led by the newly launched “Godzilla Card Game.” The second ride attraction offering an immersive experience of the world of “Godzilla,” “Godzilla the Ride: Great Clash,” also began operations.」
Under the policy of making animation the fourth core pillar and a growth driver, the scope of development expanded into domestic and overseas distribution, distribution fees, merchandising rights, product sales, card games and ride attractions. The IP and animation business generated operating revenue of ¥37,313 million. - FY2025RaisedAnnual report
「Double TOHO animation's workforce by 2032 and achieve operating profit of at least 200% of the February 2025 fiscal-year level in the IP and animation business」
Under the policy of making animation the fourth core pillar and a growth driver, the Company set new specific targets of doubling the TOHO animation workforce and achieving operating profit in the IP and animation business of at least 200% of the February 2025 fiscal-year level. - FY2025-H1AdvancedAnnual report
「In the film business, TOHO CO., LTD. generated substantial revenue from domestic and overseas distribution and merchandising rights for TOHO animation titles in which it invested in production, including “My Hero Academia,” “Haikyu!!,” “Jujutsu Kaisen,” “Kaiju No. 8,” “SPY×FAMILY,” “Frieren: Beyond Journey's End” and “The Apothecary Diaries,” as well as from various distribution fees, making a significant contribution to performance. Anime content utilization, a major component of the above operating revenue, was ¥14,588 million, up 42.9% year on year.」
Under the policy of making animation the fourth core pillar and a growth driver, the Company expanded its lineup of titles and advanced monetization through domestic and overseas distribution, merchandising rights and distribution fees. Anime content utilization was ¥14,588 million, up 42.9% year on year. - FY2025-Q1AdvancedAnnual report
「In the film business, TOHO CO., LTD. generated substantial revenue from domestic and overseas distribution and merchandising rights for TOHO animation titles in which it invested in production, including “Haikyu!!,” “My Hero Academia,” “Jujutsu Kaisen,” “SPY×FAMILY,” “Frieren: Beyond Journey's End” and “The Apothecary Diaries,” as well as from various distribution fees, making a significant contribution to performance. Anime content utilization, a major component of the above operating revenue, was ¥7,743 million, up 47.6% year on year.」
Under the policy of making animation the fourth core pillar and a growth driver, the Company expanded its lineup of titles and advanced monetization through domestic and overseas distribution, merchandising rights and distribution fees. Anime content utilization was ¥7,743 million, up 47.6% year on year. - FY2024AdvancedAnnual report
「In the games business, TOHO Games' “Jujutsu Kaisen: Phantom Parade” performed well, surpassing 4 million downloads. In this way, TOHO animation titles are driving the performance of the Group as a whole by expanding a broad range of businesses, including packaged products, distribution and merchandising licenses, not only in Japan but also overseas.」
Under the policy of making animation the fourth core pillar and a growth driver, the Company demonstrated an integrated business rollout spanning domestic and overseas distribution, merchandising, packaged products and games, including 4 million game downloads. - FY2024-Q3AdvancedAnnual report
「In the IP and animation business, TOHO CO., LTD. generated substantial revenue from domestic and overseas distribution and various distribution fees for TOHO animation titles in which it invested in production, including “My Hero Academia,” “Jujutsu Kaisen,” “The Apothecary Diaries,” “Haikyu!!” and “Dr.STONE.” Merchandising rights revenue for “Jujutsu Kaisen,” “Haikyu!!” and “Godzilla” also increased in Japan and overseas. Sales of theatrical programs and character goods for films distributed by the Company, including “Demon Slayer: Kimetsu no Yaiba the Movie: Infinity Castle — Chapter 1: Akaza Returns” and “Detective Conan: One-eyed Flashback,” remained strong. Sales of “Godzilla” products also increased, led by the newly launched “Godzilla Card Game.” The second ride attraction offering an immersive experience of the world of “Godzilla,” “Godzilla the Ride: Great Clash,” also began operations.」
Under the policy of making animation the fourth core pillar and a growth driver, the scope of development expanded into domestic and overseas distribution, distribution fees, merchandising rights, product sales, card games and ride attractions. The IP and animation business generated operating revenue of ¥37,313 million. - FY2024-Q2AdvancedAnnual report
「In the visual content business, TOHO㈱ generated various distribution payments in addition to domestic and overseas streaming and merchandising-rights income from TOHO animation titles in which it had invested, including "僕のヒーローアカデミア", "呪術廻戦", "SPY×FAMILY", "BLUE GIANT", "ハイキュー!!", "Dr.STONE" and "ちびゴジラ". Anime content usage, a major component of the operating revenue noted above, was ¥10,208 million, up 52.1% year on year for the same quarter.」
Under the policy of making animation the fourth core pillar and a growth driver, production investment in multiple titles and domestic and overseas distribution and merchandising progressed, resulting in a significant increase in anime content utilization. - FY2024-Q1AdvancedAnnual report
「In the film business, TOHO CO., LTD. generated revenue from domestic and overseas distribution and merchandising rights for TOHO animation titles in which it invested in production, including “My Hero Academia,” “Jujutsu Kaisen,” “SPY×FAMILY,” “BLUE GIANT,” “Dr.STONE” and “Chibi Godzilla,” as well as from various distribution fees.」
Under the policy of making animation the fourth core pillar and a growth driver, investments in the production of multiple titles and domestic and overseas distribution, merchandising rights and distribution fee revenue took concrete shape. Anime content utilization was ¥5,245 million, up 35.4% year on year. - FY2023-Q3AdvancedAnnual report
「In the film business, TOHO animation's 10th anniversary project generated significant excitement at the TOHO animation 10th Anniversary Grand Festival in September.」
Under the policy of making animation the fourth core pillar and a growth driver, the 10th anniversary project was rolled out through the Grand Festival held in September. - FY2023-Q1AdvancedAnnual report
「In the film business, TOHO animation's 10th anniversary project was launched, with a diverse lineup including “Jujutsu Kaisen,” “My Hero Academia,” “SPY×FAMILY” and “Teasing Master Takagi-san,” along with various initiatives involving television anime, films and merchandising.」
Progress under the policy of making animation a growth driver and the fourth core pillar was demonstrated by the launch of TOHO animation's 10th anniversary project and the development of a specific lineup of titles and businesses. - FY2022First statedAnnual report
「Under Long-Term Vision 2032, the animation business is positioned as the “fourth core pillar” after film, theater and real estate in preparation for the Company's 100th anniversary. The Company will concentrate management resources on animation as a growth driver for the Group and focus on developing a diverse, multilayered and long-term business.」
The Company newly specified a policy of making animation the fourth core pillar following its existing three core businesses, concentrating management resources on the business and developing it over the long term across multiple areas.