Providing wholesome recreation and the finest entertainment
First written in FY2018. 1 of 3 entries say "Restated". Latest entry: FY2026.
Toho moved to the "Worse" side of this theme in 2026.
0 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「We updated our philosophy framework by adopting a new group slogan, “Moments for Life その時間が、人生の力になる。”」
The philosophy framework was updated with a new group slogan and purpose looking beyond the company’s 100th anniversary, while carrying forward its existing corporate philosophy. - FY2022RestatedAnnual report
「Our corporate philosophy defines our purpose as “providing wholesome entertainment to the broad public,” our value as “the happiness we enjoy is a gift from our customers,” and our motto as “be cheerful, pure, upright and beautiful.”」
The company’s traditional values and policies—providing wholesome entertainment, putting customers first, and conducting fair and transparent activities—were organized and reaffirmed as its purpose, value and motto. - FY2018First statedAnnual report
「We regard the founder’s words, “The happiness we enjoy is a gift from our customers,” as an important value, and have adopted “Be cheerful, pure, upright and beautiful” as our motto. Across all three pillars of our business—film, theater and real estate—we are committed to conducting business activities with integrity and fairness. We also seek to remain a corporate group that consistently views matters from the customer’s perspective, proposes fresh initiatives suited to the times and continues to provide the finest entertainment to society.」
The company’s values and policies center on film, theater and real estate, with a commitment to customer-focused planning and the continued provision of the highest-quality entertainment.