Developing a New Audience Through a New Event Format
First written in FY2020. 12 of 13 entries say "Advanced", first in FY2021. Latest entry: 2026-10-14.
No other company in this theme has enough history to compare yet.
- 2026-10-14AdvancedFinancial results
「In June, we livestreamed “Hamlet” at Sky Theater MBS, and in August we livestreamed the final performance of “Super Kabuki: Princess Mononoke” at Shinbashi Enbujō.」
Multiple theatre performances were livestreamed, continuing the development of a new performance format. - FY2026AdvancedAnnual report
「"Touken Ranbu: Azumakagami Yukimayuen" was streamed live 3 times: on the opening day and the final day at Shinbashi Enbujō in July, and on the grand final day at Minamiza in August.」
The new Kabuki production was streamed live 3 times in total on the opening day and final day at Shinbashi Enbujō and the grand final day at Minamiza, continuing the development of new forms of entertainment and revenue generation. - 2026-04-14AdvancedFinancial results presentation
「“Snow Man 1st Stadium Live Snow World — Live Broadcast in Cinemas!!” was well received.」
A live event was broadcast in cinemas and was well received. - FY2026-H1AdvancedAnnual report
「"Touken Ranbu: Azumakagami Yukimayuen" was streamed live 3 times: on the opening day and the final day at Shinbashi Enbujō in July, and on the grand final day at Minamiza in August.」
The new Kabuki stage production was streamed live 3 times in total: on the opening day, the final day and the grand final day at Minamiza. - FY2024AdvancedAnnual report
「Kabuki performances were streamed live simultaneously on 4 occasions: "Shin Onmyōji" at Kabukiza in April, "Touken Ranbu: Tsuki no Tsurugi Enishi no Kirin" at Shinbashi Enbujō in July, the new Kabuki production "Ryūhakurō Sansē" at Shinbashi Enbujō in December, and "New Year Asakusa Kabuki" in January.」
Kabuki performances were streamed live simultaneously on 4 occasions. For "Touken Ranbu: Tsuki no Tsurugi Enishi no Kirin," all 3 performances on the opening day and the final day, including both daytime and evening performances, were streamed. Streaming with an audio guide was also introduced. - FY2024-Q2AdvancedAnnual report
「In the event and online distribution businesses, the company held Cho Kabuki 2023 “Otogi Zoshi Koi Sugata-e” at Makuhari Messe in April, and its simultaneous livestream recorded the highest viewership to date.」
The company combined in-person events with simultaneous live streaming, and the number of simultaneous live-stream viewers reached a record high. - FY2024-Q1AdvancedAnnual report
「The company also arranged a live cinema broadcast of the stage production "Takizawa Kabuki ZERO FINAL" from Shinbashi Enbujō.」
As a new form of entertainment and revenue generation, the company broadcast a stage performance live in cinemas and received a favorable response, according to the disclosure. - FY2023AdvancedAnnual report
「For the new Super Kabuki production "Eternal Flower of Honor and Merit," held at Makuhari Messe in April, the company staged a hybrid performance combining an in-person audience with simultaneous live streaming.」
As new forms of entertainment, the company staged hybrid performances combining an in-person audience with simultaneous live streaming, as well as subtitled streaming for overseas audiences. - FY2023-Q2AdvancedAnnual report
「For events and online streaming, the company held Super Kabuki 2022 "Eternal Flower of Honor and Merit" at Makuhari Messe in April, and the number of simultaneous live-stream viewers reached a record high.」
Super Kabuki 2022 was held at a venue and streamed live simultaneously, with the number of simultaneous live-stream viewers reaching a record high. The development of audiences and revenue opportunities through new forms of entertainment progressed. - FY2022AdvancedAnnual report
「In July, the second installment of the experiential mystery game "Murder Mystery Theater: The Price of Acting" was streamed live, followed by the new production "Murder Mystery Theater: Dinner of Betrayal" in December.」
As part of the development of new forms of entertainment and online revenue opportunities, the second installment and a new production of the experiential mystery game were streamed live. - FY2022-Q2AdvancedAnnual report
「During the period when performances were canceled, performances without an audience were streamed live, generating revenue.」
The development of audiences and revenue opportunities through new forms of entertainment took concrete form in the live streaming of performances without an audience and the generation of revenue. - FY2021AdvancedAnnual report
「In February, the company adapted the experiential mystery game "Murder Mystery Theater: The Price of Acting" into an entirely new immersive video production, streamed it live without an audience and received a favorable response.」
Efforts to develop new forms of entertainment and new audiences took concrete form in the video adaptation and live streaming without an audience of an experiential mystery game as immersive content. - FY2020First statedAnnual report
「In January, the company explored a new form of entertainment with the immersive theater production "Sakurahime" and developed a new audience.」
The company’s development of a new audience through its venture into the new form of entertainment known as immersive theater was disclosed.