Market Entry by Brands and Competitors and Intensifying Competition
First written in FY2022. 1 of 3 entries say "Softened", first in FY2023. Latest entry: FY2026.
The whole theme swung hardest in 2026: 31 of 91 companies on the "Worse" side.
- FY2026RestatedAnnual report
「As the related market expands, individual brands may enter the personal styling and fashion rental business themselves, while competitors may provide new value-added services. However, we recognize that barriers to entry are high, including our independently developed fashion rental logistics infrastructure and the numerical advantage of our affiliated stylists, and consider the likelihood of this risk materializing to be low.」
The company reaffirms its explanation that the risks of new competitors entering the market are mitigated by its proprietary logistics capabilities and number of stylists, which serve as barriers to entry. - FY2023SoftenedAnnual report
「As the related market expands, individual brands may enter the personal styling and fashion rental business themselves, while competitors may provide new value-added services. However, we recognize that barriers to entry are high, including our independently developed fashion rental logistics infrastructure and the numerical advantage of our affiliated stylists, and consider the likelihood of this risk materializing to be low.」
While continuing to identify the possibility of competitor entry as a risk, cites proprietary logistics and the number of stylists as barriers to entry and assesses the likelihood of the risk materializing as low. - FY2022First statedAnnual report
「As the related market expands, individual brands may enter the personal styling and fashion rental business themselves, while competitors may provide new value-added services.」
Describes proprietary logistics and the number of stylists as barriers to entry, while identifying competitor entry as a material risk.