Strengthening core services through the acquisition of overflow's SEO consulting business
First written in FY2023-Q1. 1 of 2 entries say "Achieved", first in FY2023-Q2. Latest entry: FY2023-Q2.
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- FY2023-Q2AchievedAnnual report
「Under the business transfer agreement entered into on 27 December 2022, we acquired 株式会社overflow's SEO consulting business effective 1 January 2023.」
The acquisition of 株式会社overflow's SEO consulting business was completed effective 1 January 2023. The purchase consideration was ¥40 million and goodwill was ¥27.752 million, amortised on a straight-line basis over 10 years. - FY2023-Q1First statedAnnual report
「At a meeting of the Board of Directors held on 27 December 2022, we resolved to acquire the SEO consulting business of 株式会社overflow. The SEO consulting business provided by 株式会社overflow specialises in customer acquisition through improving awareness of companies' websites and strengthening the branding of companies and products, based on content creation that combines data and editorial expertise. We determined that executing this transaction would strengthen our core SEO consulting service.」
The acquisition of the business was approved on 27 December 2022 and completed on 1 January 2023 for cash consideration. The acquired SEO consulting business is based on content creation that combines data and editorial expertise, and the transaction is described as a measure to strengthen the core service.