Risk of lower internet advertising demand due to economic fluctuations and advertisers’ advertising strategies
First written in FY2022. 7 of 9 entries say "Restated". Latest entry: 2026-05-15.
The whole theme swung hardest in 2020: 6 of 10 companies on the "Worse" side.
2 other companies' latest entry also says "Mitigated".
- 2026-05-15MitigatedFinancial results presentation
「At present, we have not observed any fact indicating that these changes in the market environment have reduced advertisers' marketing budgets themselves. Rather, we are seeing more opportunities to be selected as a professional strategic partner by advertisers for whom in-house execution is difficult and by advertisers seeking final business results in an environment made more complex and sophisticated by AI.」
The explanation regarding a decline in advertising demand due to changes in the market environment has shifted to state that no contraction in advertising budgets has been observed at present, while indicating that opportunities to be selected by customers are increasing. - FY2026-H1RestatedAnnual report
「During the interim consolidated accounting period, there were no new business or other risks, nor any material changes to the business or other risks described in the annual securities report for the previous fiscal year.」
The company has reconfirmed that no new business or other risks have arisen and that there have been no material changes from the previous fiscal year. - FY2025-H1RestatedAnnual report
「During the interim consolidated accounting period, there were no new business or other risks, nor any material changes to the business or other risks described in the annual securities report for the previous fiscal year.」
The company indicates that no new business or other risks have arisen and that there have been no material changes from the previous fiscal year. - FY2024RestatedAnnual report
「Although the internet advertising market is expanding, it is susceptible to economic fluctuations and advertisers’ advertising strategies. The group is responding by actively diversifying its customer base, but if economic conditions deteriorate, the group’s business performance and financial position may be affected.」
The company has reiterated the risk of lower demand due to economic fluctuations and advertisers’ advertising strategies, together with customer diversification as its response. - FY2024-Q2RestatedAnnual report
「During the six-month period ended the second quarter of the current consolidated fiscal year, there were no new business risks or material changes to the business risks described in the previous fiscal year's Annual Securities Report.」
The company states that no new business or other risks have arisen and that there have been no material changes from the previous fiscal year. - FY2024-Q1RestatedAnnual report
「During the first quarter of the current consolidated fiscal year, there were no newly arising business or other risks, and no material changes to the business or other risks described in the securities report for the previous fiscal year.」
The company states that there have been no material changes in business and other risks from the previous fiscal year. - FY2023-Q2RestatedAnnual report
「However, concerns have emerged over an economic slowdown caused by global monetary tightening and other factors, and the impact on the digital marketing market needs to be monitored.」
The company has reconfirmed its recognition that an economic slowdown caused by global monetary tightening and other factors may affect the digital marketing market. - FY2023-Q1RestatedAnnual report
「However, concerns have emerged over an economic slowdown caused by global monetary tightening and other factors, and the impact on the digital marketing market needs to be monitored.」
The company has reconfirmed its recognition that changes in economic and financial conditions may affect the digital marketing market. It states that there have been no material changes in business and other risks from the previous fiscal year. - FY2022First statedAnnual report
「Although the internet advertising market is expanding, it is affected by economic fluctuations and advertisers’ advertising strategies. If economic conditions deteriorate, the company’s business performance and financial position may be affected.」
The company indicates a market size of approximately ¥2.7052 trillion and recognizes the impact of an economic downturn or changes in advertising strategies on business performance as a risk. Diversifying its customer base is its response measure.