Foundational Technology Development for the Post-Cookie Era
First written in FY2022-Q3. 1 of 3 entries say "Advanced", first in FY2023. Latest entry: FY2024.
No other company in this theme has enough history to compare yet.
- FY2024RestatedAnnual report
「The Group is already progressively adapting to alternative technologies, and some functions can now use them. It has also begun developing and providing new data-use and ad-delivery technologies that do not depend on third-party cookies.」
The Group has continued adapting to alternative technologies for third-party cookies and developing and providing data-use and ad-delivery technologies that do not depend on cookies. - FY2023AdvancedAnnual report
「Google has announced that the use of third-party cookies in its Chrome browser will be phased out from the second half of 2024. At the same time, Google will provide alternative technologies for companies engaged in advertising businesses, such as the Group, to continue their existing business models. The Group is already progressively adapting to these alternative technologies, and some functions can now use them. It has also begun developing and providing new data-use and ad-delivery technologies that do not depend on third-party cookies.」
Regarding third-party cookie restrictions, the Group describes the phased discontinuation in Chrome from the second half of 2024, the start of partial use of alternative technologies, and the development and launch of technologies that do not depend on third-party cookies. - FY2022-Q3First statedAnnual report
「The Group will also promote the development of new underlying technologies in preparation for the post-cookie era.」
The Group has indicated a policy of developing new underlying technologies in response to changes in the cookie environment.