MicroAd (9553) · InitiativeAdvanced
Utilizing First-Party Data Through the Acquisition of UNCOVER TRUTH as a Subsidiary
First written in FY2024. 1 of 2 entries say "Advanced", first in FY2025-H1. Latest entry: FY2025-H1.
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2years
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Strengthening the first-party data and customer data platform infrastructure through the acquisition of UNCOVER TRUTHA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
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- FY2025-H1AdvancedAnnual report
「The company also began recording revenue from 株式会社UNCOVER TRUTH, acquired in the previous fiscal year, as UNIVERSE from the fourth quarter of the fiscal year ending September 2024.」
The company reiterated that revenue following the acquisition of UNCOVER TRUTH has been recorded under UNIVERSE since the fourth quarter of the fiscal year ending September 2024, indicating progress in integrating and accounting for the acquired business. - FY2024First statedAnnual report
「We believe that access to first-party data will become possible for the first time through UT's products, enabling us to gain a strong competitive position in the market even as regulation of third-party cookies advances. We therefore made UT a subsidiary by acquiring its shares.」
The shares were acquired on 5 April 2024, resulting in a voting-rights ratio of 92.40%. The company describes the analysis and use of first-party data held by companies themselves through UT's CDP products, "Eark" and "Content Analytics," as an initiative to incorporate this capability into UNIVERSE.