Strategies by the three business areas: Brand, Direct and Small and Medium-sized Customers
First written in FY2022-Q3. 2 of 5 entries say "Restated". Latest entry: FY2023.
No other company in this theme has enough history to compare yet.
- FY2023ReframedAnnual report
「• Brand marketing focused on awareness of client companies' products and services • Direct marketing focused on direct advertising effects, such as smartphone apps and e-commerce sites • An area centered on other small and midsize customers By formulating and implementing product development and sales strategies for each of these 3 areas, the Group has provided services better suited to customers' needs and scale. In addition, it has strengthened its sales structure to reflect new work styles since the COVID-19 pandemic by establishing a new product sales structure for client companies shifting toward remote-work-based operations, including through online seminars.」
Compared with the previous framework of 4 areas, the Group now describes 3 core areas—brand, direct, and small and midsize customers—with online seminars and similar initiatives presented as a separate sales structure. - FY2023-Q3RestatedAnnual report
「For client companies shifting toward remote-work-based operations, the Group established a new sales organization specializing in online seminars and inside sales aimed at generating leads online.」
The Group has continued its area-based sales structure, including lead generation through online seminars and inside sales. - FY2023-Q2RestatedAnnual report
「• Brand marketing focused on awareness of client companies' products and services • Direct marketing focused on direct advertising effects, such as smartphone apps and e-commerce sites • An area centered on other small and midsize customers • A sales organization specializing in generating customer leads through digital initiatives, including online seminars By formulating and implementing product development and sales strategies for each of these 4 areas, the Group has provided services better suited to customers' needs and scale, resulting in steady growth in its key KPI, the number of active accounts.」
The Group has continued its 4 areas: brand, direct, small and midsize customers, and lead generation through digital initiatives. - FY2023-Q1RaisedAnnual report
「• Brand marketing focused on awareness of client companies' products and services • Direct marketing focused on direct advertising effects, such as smartphone apps and e-commerce sites • An area centered on other small and midsize customers • A sales organization specializing in generating customer leads through digital initiatives, including online seminars By formulating and implementing product development and sales strategies for each of these 4 areas, the Group has provided services better suited to customers' needs and scale, resulting in steady growth in its key KPI, the number of active accounts.」
The former 3 areas of brand, direct, and small and midsize customers have been expanded to 4 areas by adding a sales organization specializing in customer lead generation through online initiatives. - FY2022-Q3First statedAnnual report
「By formulating and implementing product development and sales strategies for each of these 3 new areas, the Group has provided services better suited to customers' needs and scale.」
The Group identifies 3 areas: brand marketing focused on awareness of client companies, direct marketing focused on direct advertising effects, and an area targeting other small and midsize customers.