MicroAd (9553) · RiskWorsened
Impact of 3rd Party Cookie Regulations on Data Use and Ad Delivery
First written in FY2023. 1 of 2 entries say "Worsened", first in FY2024. Latest entry: FY2024.
2entries
2years
0from disclosures
How it moved
Same theme, other companies
Declining Advertising Efficiency from Cookie Restrictions on Facebook and iOSA theme 6 companies write about · 6 as a headwind · 0 as a tailwind
MicroAd moved to the "Worse" side of this theme in 2024.
0 other companies' latest entry also says "Worsened".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Full recordFilings, disclosures and news, newest first
- FY2024WorsenedAnnual report
「In recent years, major web browsers have been strengthening restrictions on the technology known as 3rd Party Cookies, which is used to track user behavior, from the perspective of enhancing internet user privacy protection.」
The Company states that tighter 3rd Party Cookie regulations could reduce the cost-effectiveness of conventional targeting measures as the regulations progress. - FY2023First statedAnnual report
「Web browser providers are currently moving to regulate the use of 3rd Party Cookies for privacy protection purposes. Specifically, Google has announced that the use of 3rd Party Cookies in its Chrome browser will be phased out from the second half of 2024.」
The Company states that regulations on 3rd Party Cookies by browser providers could affect its data collection and ad delivery operations.