Residential Gas Appliance Sales Strategy under Project E3

「Accordingly, we are working to increase gas consumption per household by strengthening sales of the gas hot-water heating system, gas clothes dryers, and other products.」

「First, on the sales front, in addition to expanding the adoption of city gas by strengthening proposals for the residential fuel cell system “Ene-Farm” and the “gas hot-water heating system,” we will actively pursue the “renovation business.”」

「Given the expected market environment, customer numbers are likely to remain sluggish as the region’s population trends downward. However, to increase gas sales volumes to existing homes, we will formulate a residential gas adoption strategy and focus on selling “Ene-Farm” and other products.」

「Given the expected market environment, customer numbers are likely to remain sluggish as the region’s population trends downward. However, to increase gas sales volumes to existing homes, we will focus on selling “Ene-Farm” and other products under the new “3Rise (Sunrise)” strategy. We will also continue working to strengthen sales of products such as bathroom heating and drying systems, which are effective in preventing heat shock, beneficial from a hygiene perspective, and comfortable, as well as clothes dryers that help reduce the time spent on housework, by further promoting the “gas hot-water heating system.”」

「Furthermore, we will work across the company to achieve the targets of the residential gas adoption strategy developed during the current fiscal year. Specifically, in addition to expanding adoption by strengthening proposals for the residential fuel cell system “Ene-Farm” and the “gas hot-water heating system,” we will continue to actively pursue the “renovation business” to capture residential gas demand and expand sales of energy-efficient appliances.」

「Furthermore, we will work across the company to achieve the targets of the newly developed residential gas adoption strategy. Specifically, in addition to expanding adoption by strengthening proposals for the residential fuel cell system “Ene-Farm” and the “gas hot-water heating system,” we will actively pursue the “renovation business” to capture residential gas demand and expand sales of energy-efficient appliances.」

「Furthermore, we will work across the company to achieve the targets of “Project E3—Ene・farm Energy Evolution—,” our medium-term residential gas appliance sales strategy and the final year of the three-year plan. Specifically, we will actively seek to capture residential demand through 2 main initiatives: primarily developing demand for electricity generation by expanding the adoption of the residential fuel cell system “Ene-Farm,” while also developing demand for hot water and heating by expanding sales of residential cogeneration systems and the gas hot-water heating system “TES.”」