Hokuriku Gas (9537) · InitiativeDropped
Promoting the advanced nature of gas through “Ga, Smart!”
First written in FY2016. 2 of 5 entries say "Restated". Latest entry: FY2023.
5entries
8years
0from disclosures
How it moved
Same theme, other companies
Promoting gas's advanced brand image through “Ga, Smart!”A theme 1 companies write about · 0 as a headwind · 1 as a tailwind
No other company in this theme has enough history to compare yet.
Full recordFilings, disclosures and news, newest first
- FY2023DroppedAnnual reportThis filing contains no reference to the “ガ、スマート！” concept phrase or to a separate promotional policy equivalent to it.
- FY2020RestatedAnnual report
「We will promote the benefits of city gas that help reduce environmental impact.」
The company continues to pursue its policy of promoting the environmental benefits of city gas without using the previous concept phrase. - FY2018RestatedAnnual report
「We will promote to customers the benefits of city gas that help reduce environmental impact and work to promote communication with customers.」
The company continues to promote the environmental benefits of city gas and customer communication without using the name “ガ、スマート！”. - FY2017ReframedAnnual report
「We will promote to customers the benefits of city gas that help reduce environmental impact and work to promote communication with customers.」
The concept phrase “ガ、スマート！” is no longer stated, with the focus shifting to messaging that promotes the environmental benefits of city gas. - FY2016First statedAnnual report
「In addition, we will broadly promote the advanced features of gas that makes people’s lives smarter under the concept phrase “ガ、スマート！” and work to promote communication with customers.」
The company explicitly promotes the brand concept and customer communication.