Higher Sales Promotion Expenses Associated with Mobile Subscriber Acquisition and Pressure on Profit
First written in FY2017-Q1. 3 of 5 entries say "Restated". Latest entry: FY2018.
The whole theme swung hardest in 2021: 5 of 16 companies on the "Worse" side.
3 other companies' latest entry also says "Restated".
- FY2018RestatedAnnual report
「Meanwhile, operating expenses, including promotional expenses to acquire subscribers for "mineo" and "eo Denki," increased.」
The disclosure continues to identify increases in promotional expenses and other costs associated with acquiring subscribers for mineo and eo Denki. - FY2017RestatedAnnual report
「Meanwhile, operating expenses, including promotional expenses to acquire subscribers for "mineo" and "eo Denki," increased, but operating profit rose by ¥2,131 million, or 12.3%, year on year to ¥19,484 million.」
Operating expenses, including promotional expenses, continued to increase, but operating profit rose for the full year. - FY2017-Q3RestatedAnnual report
「Meanwhile, operating expenses, including promotional expenses to acquire subscribers for "mineo" and "eo Denki," increased, but operating profit rose by ¥665 million, or 4.9%, year on year to ¥14,197 million.」
Promotional expenses continued to increase, but operating profit rose year on year this time. - FY2017-Q2WorsenedAnnual report
「Meanwhile, operating expenses increased, mainly because promotional expenses to acquire subscribers for "mineo" and "eo Denki" increased. As a result, operating profit declined by ¥1,054 million, or 10.3%, year on year to ¥9,179 million.」
The increase in promotional expenses expanded from mineo to eo Denki as well, accompanied by a decline in operating profit. - FY2017-Q1MaterialisedAnnual report
「On the cost side, operating profit declined by ¥337 million, or 7.0%, year on year to ¥4,503 million, mainly because promotional expenses to acquire subscribers for the mobile service "mineo (Maineo)" increased.」
The results show higher promotional expenses associated with subscriber-growth initiatives and a decline in operating profit.