Contraction in domestic travel demand due to overtourism and soaring accommodation costs
First written in FY2025. 2 of 3 entries say "Restated". Latest entry: FY2026.
The whole theme swung hardest in 2020: 18 of 22 companies on the "Worse" side.
10 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「Meanwhile, addressing overtourism at major tourist destinations and the continued rise in accommodation and service prices have become important challenges, along with developing the capacity to receive visitors and diversifying demand.」
While demand for visits to Japan remains high, overtourism, rising accommodation and service prices, and the challenges of developing visitor capacity and diversifying demand continue. - FY2026-H1RestatedAnnual report
「The number of international visitors to Japan reached approximately 31 million cumulatively as of September 2025, surpassing 30 million for the year at the fastest pace on record. This record level reflects growing demand for visits to Japan against the backdrop of the weaker yen. Meanwhile, overtourism at major tourist destinations, including higher accommodation and food and beverage prices and traffic congestion, has become apparent, raising concerns about its impact on local residents and the potential restraint of domestic travel by Japanese people.」
While the cumulative number of international visitors to Japan reached approximately 31 million as of September 2025, concerns have been reaffirmed that ongoing overtourism, accompanied by higher accommodation and food and beverage prices and traffic congestion, could restrain domestic travel by Japanese people. - FY2025First statedAnnual report
「Overtourism at major tourist destinations and rising prices, including accommodation costs, have become apparent, raising growing concerns about the impact on local residents' living environments as well as the potential dampening of domestic travel by Japanese people.」
The rapid expansion of the inbound tourism market has made congestion at major tourist destinations and rising prices, including accommodation costs, increasingly apparent. The potential dampening of domestic travel demand among Japanese people was identified as a new risk.