Stagnation in the advertising market amid the consumption tax increase
First written in FY2020-Q1. 3 of 6 entries say "Mitigated", first in FY2024-Q1. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026RestatedAnnual report
「Supported by firm market conditions, sales of special-order products and advertising revenue both exceeded the prior-year period, contributing to an increase in total sales year on year.」
Against a backdrop of recovery in the travel and tourism market, advertising revenue exceeded the prior year, and the easing of the impact of stagnant advertising market conditions has continued. - FY2024MitigatedAnnual report
「Sales increased significantly year on year, driven in part by the rapid recovery in the travel-related market, which also boosted advertising and special-order product revenue.」
Advertising revenue increased against a backdrop of the recovery in the travel and tourism market, mitigating the previous impact of stagnant market conditions on advertising sales. - FY2024-Q3MitigatedAnnual report
「Sales increased significantly year on year, partly because advertising and custom-order product revenue increased on the back of the rapid market recovery.」
Advertising revenue increased against a backdrop of the recovery in the travel and tourism market, mitigating the previous impact of stagnant market conditions on advertising sales. - FY2024-Q1MitigatedAnnual report
「Sales increased year on year, partly because advertising revenue increased on the back of the rapid market recovery.」
The Company states that advertising revenue increased on the back of the market recovery, in contrast to the previously stagnant advertising market conditions caused by the infectious disease outbreak and restrictions on activity. - FY2022-Q2ReframedAnnual report
「Advertising revenue was also affected because the tourism and travel industry's market conditions were sluggish under the state of emergency and there was no Go To Travel campaign, which had provided a strong tailwind for the industry the previous summer.」
The factors behind stagnant advertising market conditions have shifted from the previous focus on forecasts for an economic downturn following the consumption tax increase to the absence of the Go To Travel campaign and weakness in the tourism and travel industry under the state of emergency. - FY2020-Q1First statedAnnual report
「Advertising sales also fell slightly short of the cumulative total for the first quarter of the previous fiscal year, partly due to stagnant advertising market conditions against a backdrop of forecasts for an economic downturn following the consumption tax increase.」
The Company states that advertising market conditions stagnated against a backdrop of forecasts for an economic downturn following the consumption tax increase, and advertising sales fell slightly short of the year-earlier period.