Strengthening Existing Content by Expanding Online Sales Channels
First written in FY2018-Q1. 2 of 9 entries say "Advanced", first in FY2018-Q2. Latest entry: FY2020-Q2.
2 other companies' latest entry also says "Other".
- FY2020-Q2Revenue and profit decline during the transition to online salesAnnual report
「The Company had been expanding its online sales channels as one measure to strengthen existing content, but sales and profit declined year on year as the transition of the online business involved lower sales and costs being incurred ahead of revenue.」
The online business experienced lower sales and costs incurred ahead of revenue during its transition to prioritizing profitability, resulting in lower sales and profit year on year for the BS Salon operations business. - FY2019Full-year revenue and profit decline due to changes in online sales initiativesAnnual report
「The Company had been expanding its online sales channels since the previous fiscal year as one measure to strengthen existing content, but sales and operating profit both declined year on year due to the change in initiatives to focus on improving the profitability of the online business, as well as a decline in overseas royalty income resulting from the previously mentioned decrease in the number of stores in China.」
The online business continued to change its initiatives to prioritize profitability, while the decline in royalty income due to the decrease in stores in China also contributed to a full-year decline in sales and profit for the BS Salon operations business. - FY2019-Q3BS Salon business posted lower revenue and profit while continuing its online sales initiativesAnnual report
「The Company had been expanding its online sales channels since the previous fiscal year as one measure to strengthen existing content, but sales and operating profit both declined year on year due to the change in initiatives to focus on improving the profitability of the online business, as well as a decline in overseas royalty income resulting from the previously mentioned decrease in the number of stores in China.」
The online business continued to implement initiatives focused on improving profitability. Combined with lower overseas royalty income due to the decrease in the number of stores in China, this resulted in lower sales and operating profit year on year for the BS Salon operations business. - FY2019-Q2AdvancedAnnual report
「The Company had been expanding its online sales channels since the previous fiscal year as one measure to strengthen existing content, but sales declined year on year after it changed its initiatives to focus on improving the profitability of the online business. However, segment profit increased as a result of reducing advertising expenses, freight costs and other expenses.」
Although sales declined, segment profit increased as the online business shifted its strategy to prioritize profitability and reduced advertising expenses, freight costs and other expenses. - FY2019-Q1ReframedAnnual report
「The Company had been expanding its online sales channels since the previous fiscal year as one measure to strengthen existing content, but sales declined year on year because it changed its initiatives to focus on improving the profitability of the online business.」
The online business changed its strategy from focusing exclusively on expanding sales channels to prioritizing profitability, reducing advertising expenses, freight costs and other expenses in exchange for lower sales. - FY2018RestatedAnnual report
「In addition, the Company had been expanding its online sales channels as one measure to strengthen existing content. Sales from the online business increased, but in terms of profitability, the result was limited to recovering upfront costs such as advertising expenses.」
Sales increased as the Company expanded its online sales channels, but the result was limited to recovering upfront costs such as advertising expenses, and the business had not yet reached monetization. - FY2018-Q3RestatedAnnual report
「In addition, beginning in the fiscal year, the Company sought to expand its online sales channels as one measure to strengthen existing content. Sales from the online business were growing, but it was still in the process of recovering upfront costs such as advertising expenses.」
The Company continued expanding its online sales channels, and sales were growing, but it was still recovering upfront costs such as advertising expenses and had not yet reached monetization. - FY2018-Q2AdvancedAnnual report
「In addition, beginning in the fiscal year, the Company sought to expand its online sales channels as one measure to strengthen existing content. Although sales were building at this stage, it had not yet reached monetization, as it was still in the process of recovering upfront costs such as advertising expenses.」
Online sales were building and were in the process of recovering upfront costs such as advertising expenses, but had not yet reached monetization. - FY2018-Q1First statedAnnual report
「In addition, beginning in the first quarter of the fiscal year, the Company sought to expand its online sales channels as part of its efforts to strengthen existing content. Although costs such as advertising expenses were incurred ahead of revenue at this stage, sales were steadily building.」
The Company began expanding its online sales channels as part of its efforts to strengthen existing content. It explained that, although advertising expenses and other costs were incurred ahead of revenue, sales were building.