Expanding the customer base through multiple brands and meeting diverse needs

「「ペイトク2」は、PayPayアプリでも「PayPayカード」でもPayPayポイントが貯まるほか、「PayPayカードゴールド」向けに特典が拡充されるなど、当社グループの決済・金融サービスとの連携を強化した料金プランです。」

「From August 2025, the company revised various fees for mobile phone and broadband services in light of recent social conditions, including rising costs associated with higher prices. From September of the same year, it also began offering Simple 3 S/M/L under the Y!mobile brand, referred to below as Simple 3. Simple 3 is a new pricing plan with expanded data allowances, benefits from ecosystem services valued by many users, and overseas data communications at no additional charge.」

「①Cumulative smartphone contracts: net increase of approximately 1 million annually ②Registered PayPay users: 70 million ①1.04 million ②68.38 million」

「①Cumulative smartphone contracts: 30 million (fiscal 2023) ②Registered PayPay users (Note 2): 60 million ①30.72 million ②63.04 million」

「From October 2023, the company began offering new pricing plans under both the SoftBank and Y!mobile brands. Under the SoftBank brand, it launched three Paytoku plans with different point award rates and data allowances based on factors including PayPay usage, as part of an initiative leveraging group synergies. Under the Y!mobile brand, it launched Simple 2 S/M/L, which offers larger data allowances than the previous plans in response to users’ demand for greater access to high-speed data communications.」

「During the fiscal year, competition with other companies over new pricing plans continued, while the Y!mobile brand performed particularly well. The number of smartphone contracts at the end of the fiscal year increased by 1.68 million from the end of the previous fiscal year. In broadband services, the number of SoftBank Hikari contracts, a high-speed internet connection service for households, also grew steadily, increasing by 260,000 from the end of the previous fiscal year.」

「During the nine months ended December 2022, competition with other companies over new pricing plans continued, while the Y!mobile brand performed particularly well. The number of smartphone contracts at the end of the third quarter increased by 1.07 million from the end of the previous fiscal year. In broadband services, the number of SoftBank Hikari contracts, a high-speed internet connection service for households, also grew steadily, increasing by 170,000 from the end of the previous fiscal year. In November 2022, the company also began offering the Smartphone Debut Plan+ as a new SoftBank pricing plan. The plan is available to customers aged 5 to 22 who are newly starting to use a smartphone, customers changing devices or switching from a feature phone, including via mobile number portability (MNP) or number transfer, and customers enrolled in the Smartphone Debut Plan. Customers can choose between two data allowances, 4GB and 20GB.」

「The number of smartphone contracts at the end of the second quarter increased by 740,000 from the end of the previous fiscal year. In broadband services, the number of SoftBank Hikari contracts, a high-speed internet connection service for households, also grew steadily, increasing by 130,000 from the end of the previous fiscal year.」

「The number of smartphone contracts at the end of the first quarter increased by 340,000 from the end of the previous fiscal year. In broadband services, the number of SoftBank Hikari contracts, a high-speed internet connection service for households, also grew steadily, increasing by 60,000 from the end of the previous fiscal year.」

「The number of smartphone contracts at the end of the fiscal year increased by 1.65 million from the end of the previous fiscal year. In broadband services, the number of SoftBank Hikari contracts, a high-speed internet connection service for households, also continued to grow steadily, increasing by 390,000 from the end of the previous fiscal year.」

「From November 2021, the company began offering customers using the SoftBank, Y!mobile or LINEMO brands six months of LINE MUSIC free of charge together with LINE MUSIC Co., Ltd. At the same time, it added a new LINE Services Benefit to the benefits of SoftBank Premium. From the seventh month, after the six-month free period for LINE MUSIC ends, customers receive PayPay bonuses equivalent to 20% of the monthly fee before tax.」

「The LINEMO brand began offering the Mini Plan as a new pricing service in July 2021 for customers with limited data usage. The Mini Plan provides 3GB of data per month together with LINE Giga Free (Note 6), which allows unlimited use of LINE without consuming the data allowance, for a basic monthly fee of ¥900 (¥990 including tax).」

「In June 2021, the monthly data allowance for the SoftBank “Smartphone Debut Plan,” aimed at customers currently using a mobile phone who are switching to a smartphone, was increased from 1GB to 3GB without changing the monthly fee. As a result, the number of smartphone contracts at the end of the first quarter increased by 250,000 from the end of the previous fiscal year. In broadband services, the number of contracts for SoftBank Hikari, a high-speed internet connection service for households, also continued to grow steadily, increasing by 110,000 from the end of the previous fiscal year.」

「In March 2021, the Company launched “LINEMO,” a new online-only brand. Going forward, the Company will provide services tailored to diversifying customer needs through 3 brands: the “SoftBank” brand, offering high-value-added services for customers seeking the latest smartphones and mobile devices and large-capacity data plans; the “Y!mobile” brand, offering smartphone services for customers who prioritize keeping their monthly communications charges low; and the online-only “LINEMO” brand, responding to growing demand for services that can be completed online as lifestyles change.」

「Going forward, the Group will provide services tailored to diversifying customer needs through 3 brands: the “SoftBank” brand, offering high-value-added services for customers seeking the latest smartphones and mobile devices and large-capacity data plans; the “Y!mobile” brand, offering smartphone services for customers who prioritize keeping their monthly communications charges low; and a new online-only brand. The new brand will offer a common 4G and 5G pricing plan with 20GB of data for a monthly charge of ¥2,980, excluding tax, starting in March 2021.」

「The Group provided services tailored to customer needs through 3 brands: the “SoftBank” brand, offering high-value-added services for customers seeking the latest smartphones and mobile devices and large-capacity data plans; the “Y!mobile” brand, offering smartphone services for customers who prioritize keeping their monthly communications charges low; and the “LINE Mobile” brand, which provides services primarily online for customers mainly in their teens and 20s, enabling it to offer lower prices. As a result, the number of smartphone contracts at the end of the second quarter of the fiscal year increased by 870,000 from the end of the previous fiscal year, exceeding 25 million in total. In broadband services, the number of contracts for “SoftBank 光,” a high-speed internet access service for households, increased by 370,000 from the end of the previous fiscal year.」

「The number of smartphone contracts at the end of the first quarter of the fiscal year increased by 360,000 from the end of the previous fiscal year. In broadband services, the number of contracts for “SoftBank 光,” a high-speed internet access service for households, increased by 220,000 from the end of the previous fiscal year.」

「As a result, the number of smartphone contracts at the end of the fiscal year increased by 2.05 million from the end of the previous fiscal year. In broadband services, the number of contracts for “SoftBank 光,” a high-speed internet access service for households, increased by 470,000 from the end of the previous fiscal year.」

「As part of efforts to expand the customer base, the Group provided services tailored to customer needs through 3 brands: the “SoftBank” brand, offering high-value-added services for customers seeking the latest smartphones and mobile devices and large-capacity data plans; the “Y!mobile” brand, offering smartphone services for customers who prioritize keeping their monthly communications charges low; and the “LINE Mobile” brand, which provides services primarily online for customers mainly in their teens and 20s, enabling it to offer lower prices. As a result, the number of smartphone contracts at the end of the third quarter of the fiscal year increased by 1.4 million from the end of the previous consolidated fiscal year. In broadband services, the number of contracts for “SoftBank 光,” a high-speed internet access service for households, also grew steadily, increasing by 330,000 from the end of the previous consolidated fiscal year.」

「As a result, the number of smartphone contracts at the end of the second quarter of the fiscal year increased by 950,000 from the end of the previous consolidated fiscal year. In broadband services, the number of contracts for “SoftBank 光,” a high-speed internet access service for households, also grew steadily, increasing by 250,000 from the end of the previous consolidated fiscal year.」

「As a result, the number of smartphone contracts at the end of the first quarter of the fiscal year increased by 370,000 from the end of the previous consolidated fiscal year. In broadband services, the number of contracts for “SoftBank 光,” a high-speed internet access service for households, increased by 130,000 from the end of the previous consolidated fiscal year.」

「As a result, the number of smartphone contracts at the end of the fiscal year increased by 1.95 million from the end of the previous fiscal year. In broadband services, the number of contracts for “SoftBank 光,” a high-speed internet access service for households, also grew steadily, increasing by 940,000 from the end of the previous fiscal year.」

「As part of efforts to expand the customer base, the Group continued to focus on expanding the “SoftBank” brand, which offers high-value-added services for heavy users seeking the latest smartphones and mobile devices and large-capacity data plans, and the “Y!mobile” brand, which offers smartphone services to customers who prioritize keeping their monthly communications charges low. Following the consolidation of LINEモバイル㈱ as a subsidiary in April 2018, the Group also began offering the “LINE Mobile” brand. Offering services through these 3 brands enabled the Group to meet a wider range of customer needs. As a result, the number of smartphone contracts at the end of the third quarter of the fiscal year increased by 1.33 million from the end of the previous consolidated fiscal year. In broadband services, the number of contracts for “SoftBank 光,” a high-speed internet access service for households, also grew steadily, increasing by 750,000 from the end of the previous consolidated fiscal year.」