Enhancing Customer Experience Value Through DMPs and Developing New Businesses

「In addition, the company is working to establish an organization capable of promoting data-driven management and the use of first-party data in its business.」

「GEOTRA has begun offering "GEOTRA Activity Data," a platform and analytical service that uses AI and au location information to identify and predict people's modes of transportation, travel times and purposes. The company aims to support more sophisticated decision-making on planning and policymaking by businesses and local governments involved in smart-city development and other activities.」

「In June this year, the company and Mitsui & Co., Ltd. established GEOTRA (株式会社GEOTRA), a company promoting urban digital transformation by providing a data platform capable of AI analysis and visualization of geospatial information, particularly the movement of people. GEOTRA began offering in June this year the platform and analytical service developed by the company and Mitsui & Co. in March last year, which uses AI and au location information to identify and predict people's modes of transportation, travel times and purposes, under the name "GEOTRA Geospatial Analysis Platform."」

「In June, the company announced that it would begin providing corporate customers in late August this year with past, current and future au population-flow data generated using smartphone location information. Because the service is generated from location-information big data from au smartphone users, it enables users to understand population levels in specific areas at specific times and the movement of people.」

「By using data to gain a thorough understanding of customers, the company will seek to maximize experience value through "thoughtful recommendations" from the customer's perspective. As the digitization and networking of physical objects is expected to expand rapidly through 5G and IoT, the company will also promote customers' digital transformation by using big data from various industries.」

「During the fiscal year, the company worked to expand gross merchandise value and value-added ARPA by strengthening its commerce and financial businesses, while also strengthening initiatives in new business areas centered on improving customer experience by leveraging the DMP (data management platform) it has built to date.」

「The company has strengthened its initiatives in new business areas centered on improving customer experience by leveraging the DMP (data management platform) it has built to date.」