Transformation into a business that delivers customer experience value
First written in FY2016. 15 of 27 entries say "Restated". Latest entry: FY2026.
0 other companies' latest entry also says "Cited as achieved".
- FY2026Cited as achievedAnnual report
「In Opensignal's Japan Mobile Network Experience Report, which analyses communications user experience, we ranked first in the category with the highest number of domestic awards for the fourth consecutive period (Note 1).」
The track record of ranking first in the domestic category with the highest number of awards for four consecutive periods in communications user-experience analysis was noted in connection with the customer experience value policy. - FY2026-H1RestatedAnnual report
「We will continue to pursue sustainable social growth and higher corporate value by delivering experiences that exceed customer expectations.」
The policy of providing experience value that exceeds customer expectations continues in the context of KDDI VISION 2030 and the Satellite Growth Strategy. - FY2022AdvancedAnnual report
「Approximately 550,000 customers from around the world participated in the Virtual Shibuya au 5G Halloween Fest 2021 held last October. In addition, we connected Virtual Osaka, which opened in February this year, with Virtual Shibuya as a new city-linked metaverse, and held the Virtual Shibuya au 5G Shibuharu Festival 2022 from February through March this year.」
The delivery of customer experience value through 5G was put into practice through city-linked metaverse events, which attracted approximately 550,000 participants. - FY2022-Q3AdvancedAnnual report
「Since October last year, au and UQ mobile have offered the Tsunagu Support Program. Through a range of benefits leveraging telecommunications and life design services, we are working to improve customers’ lives by connecting each customer with society.」
The policy of delivering customer experience value was put into practice through a new benefits program for au and UQ mobile. - FY2022-Q2AdvancedAnnual report
「By providing metaverse virtual spaces such as virtual cities that combine the virtual and real worlds in collaboration with partners, we will create experiences unique to 5G. We will also steadily advance the fusion of telecommunications and life design, including further promoting au PAY as a customer touchpoint, to deliver new experiences to customers.」
The policy of delivering customer experience value is being developed through the provision of metaverse spaces such as 5G-enabled virtual cities and the promotion of au PAY. - FY2022-Q1ReframedAnnual report
「Through the provision of video streaming services in collaboration with our partners and other initiatives, we will rapidly create an environment where customers can experience AUGMENTED EXPERIENCE, the unique value of experiences enabled by 5G.」
The customer experience value policy has been reorganized from proposals for conventional 5G experiences under the new name and concept of AUGMENTED EXPERIENCE, in collaboration with partners. - FY2021-Q3RestatedAnnual report
「Based on the concept of UNLIMITED WORLD au 5G, which enables customers to handle large volumes of data instantly, freely and without stress, free from conventional constraints, we will work with partners across a range of industries to propose new ways to enjoy entertainment, sports and art in the “new normal.”」
We continue to pursue the policy of proposing new entertainment, sports and art experiences in the new normal through au 5G and partner companies. - FY2021-Q2RestatedAnnual report
「Based on the concept of UNLIMITED WORLD au 5G, which enables customers to handle large volumes of data instantly, freely and without stress, free from conventional constraints, we will work with partners across a range of industries to propose new ways to enjoy entertainment, sports and art in the “new normal.”」
We continue to develop the policy of delivering customer experience value into entertainment, sports and art experiences for the new normal through au 5G and partner companies. - FY2021-Q1RestatedAnnual report
「Based on the concept of UNLIMITED WORLD au 5G, which enables customers to handle large volumes of data instantly, freely and without stress, free from conventional constraints, we will work with partners across a range of industries to propose new ways to enjoy entertainment, sports and art in the “new normal.”」
The policy of delivering customer experience value is being developed into proposals for new entertainment, sports and art experiences through au 5G and industry partners. - FY2020ReframedAnnual report
「We aim to maximize lifetime value, defined as the number of group customers (group IDs) multiplied by engagement and total ARPU, and this fiscal year we are once again pursuing our strategy with engagement at its center. We continue working to improve NPS (Net Promoter Score) as an engagement metric, and there is a correlation whereby NPS improves as the number of customer touchpoints increases.」
The customer experience value policy has been made more specific by placing engagement at its center and linking expansion of customer touchpoints with NPS as a metric. - FY2020-Q3RestatedAnnual report
「To create new experiences in the 5G era, we substantially expanded the entertainment content available through au Smart Pass Premium in November last year and established a preparatory company with TV Asahi Corporation in December for a new video streaming service.」
We continue to develop the policy of delivering customer experience value through expanded entertainment content and preparations for a video streaming service. - FY2020-Q2Cited as achievedAnnual report
「In September this year, we received the award for first place in overall satisfaction for the fourth consecutive year in the 2019 Mobile Phone Service Customer Satisfaction Study conducted by J.D. Power Japan Co., Ltd.」
In connection with the policy of delivering customer experience value, the company reports that it ranked first in overall satisfaction for mobile phone services for the fourth consecutive year. - FY2020-Q1RestatedAnnual report
「For individual customers, we aim to deepen engagement by encouraging them to use telecommunications together with a range of life design services, thereby maximizing lifetime value, defined as the sum of the number of customers (IDs), including group companies, multiplied by total ARPA and service usage period (retention rate).」
We continue to pursue a customer experience value strategy that deepens customer engagement through the combined use of telecommunications and life design services. - FY2019RestatedAnnual report
「■Our Vision ①A company customers feel closest to ②A company that continues to offer excitement ③A company that contributes to society’s sustainable growth」
We continue to pursue the goal of becoming a company that remains close to customers and continues to offer them valuable experiences, as set out in the vision of the medium-term management plan. - FY2019-Q3RestatedAnnual report
「Under these circumstances, we are accelerating our transformation into a business that delivers customer experience value.」
We have reiterated that we will continue to accelerate the transformation into a business integrating telecommunications and life design, centered on customer experience value. - FY2019-Q1RestatedAnnual report
「Under these circumstances, we are accelerating our transformation into a business that delivers customer experience value. In addition to conventional telecommunications services, we are actively pursuing new value propositions through the fusion of telecommunications and life design by expanding a range of life design services.」
We continue to pursue the policy of delivering customer experience value and integrating telecommunications with life design, explicitly advancing new value propositions through the expansion of life design services. - FY2018RestatedAnnual report
「Under these circumstances, we are accelerating our transformation into a business that delivers customer experience value exceeding customer expectations, guided by the principles of customer perspective and innovation.」
We continue to pursue the transformation into a business that delivers customer experience value, centered on customer perspective and innovation. - FY2018-Q3RestatedAnnual report
「Under these circumstances, we are accelerating our transformation into a business that delivers customer experience value exceeding customer expectations, guided by the principles of customer perspective and innovation.」
We continue to pursue the transformation into a business that delivers customer experience value, centered on customer perspective and innovation. - FY2018-Q2Cited as achievedAnnual report
「On 27 September this year, we received the award for first place in overall customer satisfaction for the second consecutive year in J.D. Power’s 2017 Japan Mobile Phone Service Customer Satisfaction Study.」
In connection with the policy of delivering customer experience value, the company reports that it ranked first in mobile phone service customer satisfaction for the second consecutive year. - FY2018-Q1RestatedAnnual report
「Under these circumstances, we are accelerating our transformation into a business that delivers customer experience value exceeding customer expectations, guided by the principles of customer perspective and innovation.」
We continue to pursue the transformation into a business that delivers customer experience value, centered on customer perspective and innovation, describing the initiative as being accelerated. - FY2017RestatedAnnual report
「Under these circumstances, we aim to become a company that customers choose by transforming into a business that delivers customer experience value exceeding expectations, guided by the principles of customer perspective and innovation.」
The annual report continues to present the policy of transforming into a business that delivers customer experience value, centered on customer perspective and innovation. - FY2017-Q3RestatedAnnual report
「Under these circumstances, to become a company that customers choose, we aim to transform into a business that delivers customer experience value exceeding expectations, guided by the principles of customer perspective and innovation.」
We continue to pursue the transformation into a business that delivers customer experience value, centered on customer perspective and innovation. - FY2017-Q2RestatedAnnual report
「Under these circumstances, to become a company that customers choose, we aim to transform into a business that delivers customer experience value exceeding expectations, guided by the principles of customer perspective and innovation.」
We continue to pursue the transformation into a business that delivers customer experience value, centered on customer perspective and innovation. - FY2017-Q1ReframedAnnual report
「Under these circumstances, to become a company that customers choose, we aim to transform into a business that delivers customer experience value exceeding expectations, guided by the principles of customer perspective and innovation.」
The policy of delivering customer experience value has been put into practice in Japan as a transformation from a telecommunications company into a life design company. - FY2016First statedAnnual report
「“Transforming into a business that delivers customer experience value”」
As our business management policy for the next 3 years, we have set out an approach of delivering experiences that exceed expectations across all customer touchpoints.