Launch of the au STAR free membership program
First written in FY2017-Q1. 3 of 4 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2018-Q1.
No other company in this theme has enough history to compare yet.
- FY2018-Q1AdvancedAnnual report
「In July, the company worked to improve customer experience by launching the "Santaro Day" benefit for au STAR members, the new "au Pitatto Plan" and "au Flat Plan," the "Upgrade Program EX" device purchase program for subscribers to either plan, and "au HOME," which uses IoT to support customers' lifestyles.」
The company expanded au STAR's member benefits to include "Santaro Day" and added initiatives to improve the customer experience. - FY2017-Q3AdvancedAnnual report
「From 29 November last year, the company began offering "Gift Selection" as a members-only points redemption website within au STAR, the free membership program provided to all au customers as a token of appreciation.」
The company added the members-only points redemption website "Gift Selection" to au STAR, expanding its experience and product-related benefits. - FY2017-Q2AdvancedAnnual report
「From 29 August, the company launched the free au STAR membership program, offering 3 benefits to all au customers as a token of appreciation: the "au STAR Passport," which enables priority reservations at au Shops; "au STAR Royal," which awards au WALLET points based on years of au service and data plan fees; and "au STAR Gift," available to all registered customers.」
The company launched au STAR, which had previously been at the planning stage, on 29 August and is offering 3 benefits. - FY2017-Q1First statedAnnual report
「From August this year, the company will launch au STAR, a new free membership program offering 3 benefits: the "au STAR Passport," which enables priority reservations at au Shops; the "au STAR Royal," which awards au WALLET points based on the customer's years of au service and data plan fees; and the "au STAR Gift," available to all registered customers, as a token of appreciation to all au customers.」
The company plans to launch the membership program in August 2016, offering 3 benefits: priority reservations, points for long-term customers and gifts for registered members.