Difficulty forecasting performance due to insufficient track record in the MVNO business
First written in FY2017. 2 of 4 entries say "Materialised", first in FY2018-Q1. Latest entry: FY2021-Q1.
No other company in this theme has enough history to compare yet.
- FY2021-Q1WorsenedAnnual report
「Sales of our products for visitors to Japan fell sharply from the fourth quarter of the previous fiscal year onward due to COVID-19. The decline continued in the current quarter, and we expect it will take considerable time for sales of these products to recover to previous levels.」
The decline in sales of products for visitors to Japan continued during the quarter, and the Company indicated that it expects recovery to previous levels to take considerable time. - FY2020MaterialisedAnnual report
「Sales of our products for visitors to Japan had continued to grow steadily in response to the government's inbound tourism promotion policies, but sales in the fourth quarter fell sharply in line with the significant decline in visitors to Japan caused by the COVID-19 pandemic.」
The risk in forecasting demand for products for visitors to Japan materialised as a sharp decline in travellers due to COVID-19 and a resulting drop in fourth-quarter sales. - FY2018-Q1MaterialisedAnnual report
「This quarter was the first quarter for the data-only SIMs for SoftBank's iPhones and iPads, but, in short, the results were below plan.」
The new service for SoftBank recorded results below plan in its first quarter, demonstrating the difficulty of forecasting performance in a new business area where historical results and statistics are difficult to rely on. - FY2017First statedAnnual report
「The MVNO business has a relatively short history. In particular, data communications MVNO services operated by the Group represent a new business area, meaning that the Group cannot necessarily rely on historical results or industry-wide statistics for the communications business when forecasting future performance.」
The Company explicitly identifies the lack of historical results and statistics needed to accurately forecast user numbers, market response and earnings prospects as a new risk.