Expanding Low-Cost SIM Plans While Securing Profitability
First written in FY2018-Q2. 6 of 9 entries say "Advanced", first in FY2018-Q3. Latest entry: FY2025-H1.
No other company in this theme has enough history to compare yet.
- FY2025-H1RaisedAnnual report
「To strengthen the competitiveness of the "Japan Communications SIM," we increased the data allowances under the "Minna no Plan" and "Rational 30GB Plan" from 30 September 2024 without changing their prices. The "Japan Communications SIM" lineup now consists of the "Rational Simple 290 Plan" for users with low data usage (1GB, ¥290 per month, plus a 5-minute unlimited-calling option, or 70 minutes of free calls, for ¥390 per month), the "Minna no Plan" for users with average data usage (20GB plus 5-minute unlimited calls, or 70 minutes of free calls, for ¥1,390 per month), and the "Rational 50GB Plan" for users with somewhat higher data usage (50GB plus 5-minute unlimited calls, or 70 minutes of free calls, for ¥2,178 per month).」
The company increased data allowances without changing prices, expanding its product lineup to serve users of 1GB, 20GB and 50GB plans. - FY2024-Q3AdvancedAnnual report
「In November 2023, we upgraded 日本通信SIM's 20GB plan to a 30GB plan without changing the monthly base fee. The upgraded plan continues to include 70 minutes of free voice calls and allows customers to select a 5-minute unlimited-calling option.」
The company expanded its pricing plans by increasing the data allowance from 20GB to 30GB without changing the monthly base fee and adding voice-calling options. - FY2024-Q1AdvancedAnnual report
「In April 2023, we enhanced the "Japan Communications SIM" flagship "Minna no Plan" by increasing the basic data allowance from 6GB to 10GB without changing the monthly base fee. We also made the domestic free-calling component easier to compare with other companies' plans by allowing customers to choose between 70 minutes of free calls and unlimited calls of up to 5 minutes each.」
For the "Minna no Plan," the company increased the basic data allowance from 6GB to 10GB in April 2023 without changing the monthly base fee and expanded the voice-calling options. - FY2022-Q2AdvancedAnnual report
「In June 2021, we introduced the Rational Everyone Plan, comprising 6GB of data, 70 minutes of voice calls and a monthly base fee of ¥1,390 including tax, for average users, who are said to account for 60% of the market. We continue to work to secure competitiveness by strengthening the brand.」
The company launched a new product for average users offering 6GB of data, 70 minutes of voice calls and a monthly fee of ¥1,390, continuing to expand its product offering in line with customer segments. - FY2021-Q3AdvancedAnnual report
「The day after NTT DOCOMO announced a new ¥2,980 tariff, we announced that we would offer a similar plan for ¥1,980 and began offering it on 10 December 2020. We have received more applications than anticipated.」
The company launched a ¥1,980 monthly product to compete with a ¥2,980 plan offered by a major mobile network operator and has received more applications than expected. - FY2021-Q2RaisedAnnual report
「Under current data-communications interconnection charges, it is difficult for MVNOs to compete with the large-capacity plans of 50GB or more and unlimited plans offered by mobile network operators. However, a 20GB plan can be offered at a competitive price, and we plan to launch a competing product.」
The company plans to expand its pricing-plan coverage beyond services such as the conventional 3GB plans by launching a product that competes in the 20GB large-capacity segment. - FY2021-Q1AdvancedAnnual report
「As a new communications service leveraging the Minister's ruling, we have been selling on our website since 15 July 2020 a plan combining 3GB of data and unlimited voice calls for a monthly fee of ¥2,480, excluding tax, less than half the price charged by major mobile network operators.」
The company began selling a new low-cost SIM plan offering 3GB, unlimited voice calls and a monthly fee of ¥2,480, based on a ruling by the Minister for Internal Affairs and Communications. - FY2018-Q3AdvancedAnnual report
「In December of the same year, we also launched a data-only communications product for iPad, available from ¥190 per month.」
The company expanded its low-cost SIM product offering by adding a data-only communications product for iPad, available from ¥190 per month, with different pricing and usage formats. - FY2018-Q2First statedAnnual report
「Alongside the expansion of sales locations, we launched a new service in November to increase its appeal and serve a broad range of users, from light to heavy users. Both services use a pay-for-what-you-use model once data usage exceeds 1GB. The original service was designed for usage of up to 5GB and provided up to 1GB of data for a monthly fee of ¥2,450, whereas the new service is designed for usage of up to 10GB and provides up to 1GB of data for ¥990 per month. Under the original service, data used beyond 1GB costs ¥350 per GB, while under the new service it costs ¥500 per GB, ensuring profitability.」
The company introduced a new pricing service covering a broader range of users, from light to heavy users, and demonstrated a product design that secures profitability while changing the assumed usage capacity, monthly fee and excess-usage rate.