Reaching the Mass Market by Expanding In-Person Sales Locations for Low-Cost SIMs
First written in FY2018-Q2. 1 of 2 entries say "Advanced", first in FY2018-Q3. Latest entry: FY2018-Q3.
0 other companies' latest entry also says "Advanced".
- FY2018-Q3AdvancedAnnual report
「As an MVNO-only operator, we have no sales stores of our own, but are expanding our in-person sales locations through partnerships with partners that operate stores.」
Following in-person sales at Yamada Denki through U-NEXT and the start of sales at 71 PC Depot stores, the company entered into a sales agency agreement and is expanding in-person sales through partners with stores. - FY2018-Q2First statedAnnual report
「Low-cost SIM services already account for 6.4% of the mobile phone market, and the primary target customer segment is shifting from so-called early adopters to the early majority. For the latter segment, in-person explanations and support are essential, requiring a more comprehensive sales structure than that used for conventional low-cost SIMs. In response, we began in-person sales of our services at 71 PC Depot stores offering computer and smartphone repair, sales and support from October this year, and will continue expanding our in-person sales locations.」
In response to the expansion of the customer base, the company has for the first time specified concrete measures to expand in-person sales locations that provide explanations, procedures, setup and MNP support, in addition to its conventional online-focused sales. It states that sales began at 71 PC Depot stores.