Worth reading
48Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Mixed performance
Direction inferred from the company’s description.Scale
20
¥100 million (fiscal 2028 consolidated operating income target)Wording
Conditional
How definitive the wording is.Items stated in the management plan
FormulatedNet Sales+0.1%
基準 2,025Target2,028Hundreds of millions of yen
Operating profit+0.1%
基準 2,025Target2,028Hundreds of millions of yen
Operating profit margin+3.0pt
基準 2,025Target2,028%
Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. For metrics expressed as percentages, differences are shown in percentage points (pt).The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.
What happened to the previous planFiscal 2025 target: consolidated net sales of ¥22.7 billion and consolidated operating income of ¥1.10 billion → Fiscal 2025 actual: consolidated net sales of ¥25.7 billion and consolidated operating income of ¥1.73 billion0.0%Calculated from the two disclosed figures
Statements about the use of capital
Payout ratio / DOE policyThe policy is to gradually increase the dividend payout ratio while maintaining stable returns of profits to shareholders as the basic principle and taking into account the balance with growth investments. Numerical targets and the applicable period: not disclosed.The payout ratio is the proportion of profit paid out as dividends, while DOE is the ratio of dividends to net assets.
Key initiatives
01Regional revitalization × BPaaS × Creating vibrancy
02Exploring new business areas
03Transition to a more resilient management structure
04Broadcasting × regional revitalization × digital
05Kids Project × Kenju Project × Disaster Prevention and Mitigation Project
06Revaluing terrestrial broadcast advertising
07Generating revenue outside broadcasting
08360-degree content development
09Accelerating innovation
10AI and autonomous AI
11BPaaS (integrated systems and operations support model) / DC (data center) strategy
12Human Capital and Engagement
13Enhancing Corporate Value
14Urban network strategy
15Pursuing smart maintenance
16Promoting PM (property management) operations
17Co-creative initiatives
18Accelerating the use of AI within the Group
19Human Capital Management
20Optimizing the management infrastructure
21Thorough information disclosure
22Monitoring and evaluation
23Broadcasting ethics and data management
24Clarifying investment criteria
25Enhancing health support
26Promoting Health Management
27Improving work-life balance
Plan assumptionsDecline in the population of Niigata Prefecture (projected to be 1.53 million in 2050), The contraction of regional markets is unavoidable, and the limits of the conventional broad-based, low-depth business model have arrived, The full-scale implementation of generative AI in society is accelerating, and AX (AI Transformation), which follows DX, will determine productivity across all industries
Size of the Target MarketPopulation of Niigata Prefecture: projected to be 1.53 million in 2050. Market size, market growth rate and source: not disclosed.
Risks identified by the company
Economic conditions in Japan and overseas
Market Environment
Technological Innovation
Foreign Exchange Movements
Decline in the population of Niigata Prefecture
Contraction of regional markets
Reason for revision or withdrawal
To respond to dramatic changes in the external environment. Fiscal 2026 is a temporary, conservative plan that anticipates intensified structural reforms, business reorganization and investment in human capital amid growing uncertainty over social conditions.
| Item | Details |
|---|---|
| Plan name | BSN Group Medium-Term Management Plan |
| Plan period | Fiscal 2026 through fiscal 2028 |
| Progress against the plan | Formulated |
| Sales Target | ¥25.7 billion (fiscal 2025 actual) → ¥26.0 billion (fiscal 2028 target)（Approximately 1.2%） |
| Operating profit target | ¥1.73 billion (fiscal 2025 actual) → ¥2.0 billion (fiscal 2028 target)（Approximately 15.6%） |
| Operating profit margin target | 6.7% (fiscal 2025 actual) → 7.7% (fiscal 2028 target) |
| Payout ratio / DOE policy | The policy is to gradually increase the dividend payout ratio while maintaining stable returns of profits to shareholders as the basic principle and taking into account the balance with growth investments. Numerical targets and the applicable period: not disclosed. |
| Plan assumptions | Decline in the population of Niigata Prefecture (projected to be 1.53 million in 2050), The contraction of regional markets is unavoidable, and the limits of the conventional broad-based, low-depth business model have arrived, The full-scale implementation of generative AI in society is accelerating, and AX (AI Transformation), which follows DX, will determine productivity across all industries |
| Key initiatives | Regional revitalization × BPaaS × Creating vibrancy, Exploring new business areas, Transition to a more resilient management structure, Broadcasting × regional revitalization × digital, Kids Project × Kenju Project × Disaster Prevention and Mitigation Project, Revaluing terrestrial broadcast advertising, Generating revenue outside broadcasting, 360-degree content development, Accelerating innovation, AI and autonomous AI, BPaaS (integrated systems and operations support model) / DC (data center) strategy, Human Capital and Engagement, Enhancing Corporate Value, Urban network strategy, Pursuing smart maintenance, Promoting PM (property management) operations, Co-creative initiatives, Accelerating the use of AI within the Group, Human Capital Management, Optimizing the management infrastructure, Thorough information disclosure, Monitoring and evaluation, Broadcasting ethics and data management, Clarifying investment criteria, Enhancing health support, Promoting Health Management, Improving work-life balance |
| Results under the previous plan | Fiscal 2025 target: consolidated net sales of ¥22.7 billion and consolidated operating income of ¥1.10 billion → Fiscal 2025 actual: consolidated net sales of ¥25.7 billion and consolidated operating income of ¥1.73 billion |
| Reason for revision or withdrawal | To respond to dramatic changes in the external environment. Fiscal 2026 is a temporary, conservative plan that anticipates intensified structural reforms, business reorganization and investment in human capital amid growing uncertainty over social conditions. |
| Size of the Target Market | Population of Niigata Prefecture: projected to be 1.53 million in 2050. Market size, market growth rate and source: not disclosed. |
| Risks identified | Economic conditions in Japan and overseas, Market Environment, Technological Innovation, Foreign Exchange Movements, Decline in the population of Niigata Prefecture, Contraction of regional markets |
| Publication date | 1 June 2026 |
Items this document does not state (11)
Net income targetROE targetROIC targetTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planInvestment amount by sectorSegment targetNon-financial targetsDate of board resolution
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To respond to dramatic changes in the external environment, the Group will integrate the strengths of its broadcasting and media, IT and systems-related, and real estate management businesses, accelerate the creation of group synergies by addressing issues facing local communities, and work to shift to a more resilient management structure. Fiscal 2026 is positioned as a temporary, conservative plan that anticipates intensified structural reforms, business reorganization and investment in human capital amid growing uncertainty over social conditions.
How to read this page
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Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.