People’s “No. 1 Daily-Life Reach”
First written in FY2020. 2 of 4 entries say "Reframed", first in FY2022. Latest entry: FY2024.
No other company in this theme has enough history to compare yet.
- FY2024ReframedAnnual report
「We will continue working to achieve “No. 1 in consumer touchpoints.”」
The previous goal, similar to “No. 1 in time spent engaging,” has been reframed as “No. 1 in consumer touchpoints,” integrating broadcasting and streaming. - FY2022ReframedAnnual report
「Nippon Television Group aims to create every kind of inspiration and become the No. 1 company trusted by the public.」
The wording has been revised from targeting “No. 1 in time spent engaging” to the new management policy of becoming the “No. 1 company for emotion × trust” for consumers and creators. - FY2021RestatedAnnual report
「As for terrestrial television broadcasting, which supports the foundation of our group, we will continue to fulfill our responsibilities as a news organization, pursue programming that earns the recognition of clients and viewers while maintaining thorough control over production costs, and secure top position among Tokyo-based commercial broadcasters in both ratings and broadcasting revenue.」
The company continues to target top position among Tokyo-based commercial broadcasters in time spent engaging, ratings and broadcasting revenue. - FY2020First statedAnnual report
「Against this backdrop, our group aims to become the company with the No. 1 share of people’s “time spent engaging” as the strongest production group, creating and distributing video content for broadcasting, films and video streaming, while organically connecting content and services that “enrich people’s lives,” including live events, mail-order sales, education and the health programs provided by TIPNESS.」
The company has newly set out its goal of becoming No. 1 in people’s time spent engaging by organically linking broadcasting, video streaming, events, mail-order sales, education and health programs.