Expanding Sales Promotion to Consumers, Including through Social Media and Influencers
First written in FY2023. 1 of 2 entries say "Restated". Latest entry: FY2024.
32 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「We expect consumer interest in orthodontic treatment and treatment methods to increase. It will be an important challenge for future sales promotion to continuously analyse the market environment surrounding the group and allocate a greater share of management resources not only to dentists but also to changing consumer behaviour.」
This reiterates the view that future sales promotion should target consumers as well as dentists. - FY2023First statedAnnual report
「We expect consumer interest in orthodontic treatment and treatment methods to increase. It will be an important challenge for future sales promotion to continuously analyse the market environment surrounding the group and allocate a greater share of management resources not only to dentists but also to changing consumer behaviour.」
In addition to sales to dentists, the company identifies sales promotion targeting consumers through social media, video-sharing sites and influencers as a challenge.