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toridori (9337) · RiskFirst stated

Maintaining Trust-Based Relationships with Influencers and Securing the Network

First written in FY2024. . Latest entry: FY2024.

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Loss of Influencer Network and Decline in Trust Due to MisconductA theme 5 companies write about · 5 as a headwind · 0 as a tailwind

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  1. FY2024First statedAnnual report

    「If trust with influencers declines due to changes in various factors, if we cannot secure enough influencers suited to corporate customers' needs, or if influencers fail to comply with advertising review standards or cause an online backlash outside our group's advertising projects, our group's results and financial position may be affected.」

    The company identifies declining trust with influencers, insufficient suitable personnel, noncompliance with review standards and incidents outside its control as risks.
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Maintaining Trust-Based Relationships with Influencers and Securing the Network | toridori Inc. (9337) | Komori