Komori
toridori (9337) · RiskFirst stated

Dependence on customer suspensions and cancellations and the acquisition of new customers

First written in FY2024. . Latest entry: FY2024.

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Revenue risks from customer acquisition, retention, churn and ARPU shortfallsA theme 67 companies write about · 66 as a headwind · 2 as a tailwind

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  1. FY2024First statedAnnual report

    「Given the nature of the service, some customers temporarily suspend or terminate it after achieving a particular objective. We therefore consider continuous acquisition of new customers particularly important to business continuity and sustainable growth.」

    For the subscription-based “toridori base,” continuous acquisition of new customers is identified as a key issue in light of customer suspension and termination. Measures also include new sales channels, increasing months of use, improving influencer quality and raising customer spending.
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