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toridori (9337) · FactFirst stated

Expansion of Influencer Marketing and the Use of Micro-Influencers

First written in FY2025-H1. . Latest entry: FY2025-H1.

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  1. FY2025-H1First statedAnnual report

    「Influencer marketing using social media is also expanding and becoming established as a measure for strengthening points of contact between companies and consumers. In particular, the use of micro-influencers, who have relatively few followers but high engagement, is expanding.」

    The expansion of the influencer marketing market and the growing use of micro-influencers are described individually for the first time as external business environment factors.
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Expansion of Influencer Marketing and the Use of Micro-Influencers | toridori Inc. (9337) | Komori