Deteriorating e-commerce profitability due to fluctuations in search rankings, advertising costs, price competition and logistics costs
First written in FY2018. 2 of 9 entries say "Restated". Latest entry: FY2020.
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- FY2020AchievedAnnual report
「In addition, during the fiscal year, the company signed an agreement to transfer the B2C business and completed the transfer procedures on 31 March in order to concentrate resources on its core B2B business and focus on expanding its matching platform.」
Following the downsizing and optimisation of the e-commerce business, the transfer procedures for the B2C business were completed on 31 March 2020. - FY2020-Q3Business transfer decided; loss narrowsAnnual report
「During the cumulative third quarter ended period, revenue was ¥174.435 million, down 50.9% from the same quarter of the previous year, and the segment loss was ¥1.424 million, compared with a loss of ¥27.973 million in the same quarter of the previous year, resulting in a substantial narrowing of the loss.」
The B2C loss narrowed substantially as the company narrowed its product range and took other measures, while revenue declined. The decision to transfer the business was also reported. - FY2020-Q2B2C returns to profitability; cumulative loss narrowsAnnual report
「In addition, during the cumulative second quarter ended period, revenue was ¥125.576 million, down 52.5% from the same quarter of the previous year, and the segment loss was ¥1.855 million, compared with a loss of ¥15.924 million in the same quarter of the previous year, resulting in a substantial narrowing of the loss.」
Although revenue declined as the company narrowed its product range and discontinued products sold below cost, the cumulative segment loss narrowed to ¥1.855 million, and the standalone second quarter returned to profitability. - FY2020-Q1Narrowing B2C lossAnnual report
「As a result, during the cumulative first quarter ended period, B2C revenue was ¥71.737 million, down 53.2% from the same quarter of the previous year, and the segment loss was ¥4.890 million, compared with a loss of ¥7.130 million in the same quarter of the previous year.」
Although revenue declined as the company narrowed its product range and discontinued products sold below cost, the segment loss narrowed from the same quarter of the previous year. - FY2019WorsenedAnnual report
「As a result, for the fiscal year, B2C revenue was ¥442.333 million, down 20.9% year on year, and the segment loss was ¥40.059 million, an increase of ¥18.992 million in the loss from the previous fiscal year.」
Full-year results showed a decline in B2C revenue and a widening segment loss against a backdrop of fluctuations in search rankings, persistently high advertising costs and price competition. - FY2019-Q3Deteriorating B2C profitabilityAnnual report
「As a result, during the cumulative third quarter ended period, B2C revenue was ¥355.167 million, down 16.9% year on year, and the segment loss was ¥27.973 million, compared with a loss of ¥10.165 million in the same period of the previous year.」
Amid continued fluctuations in search rankings and persistently high advertising costs, B2C revenue declined and the segment loss widened from the same period of the previous year. - FY2019-Q2RestatedAnnual report
「However, listing-ad costs have remained high due to fluctuations in search rankings caused by changes to search engine algorithms implemented at the end of the previous year.」
The persistently high cost of advertising placements following changes to search engine algorithms and the impact on e-commerce profitability continue to be reported. - FY2019-Q1RestatedAnnual report
「However, listing-ad costs have remained high due to fluctuations in search rankings caused by changes to search engine algorithms implemented at the end of the previous year.」
The impact of persistently high advertising costs resulting from changes to search engine algorithms on e-commerce profitability continues to be reported. - FY2018First statedAnnual report
「The number of site visits declined as changes to search engine algorithms caused fluctuations in search rankings. In addition to higher listing-ad costs to secure top placement and attract traffic, profitability deteriorated due to discount campaigns implemented to compete on selling prices with competing websites and increased logistics expenses following price increases by delivery companies.」
BtoC net sales declined 9.0% year on year, and the segment loss was ¥21.067 million.