Proposal to manage and utilize personal possessions as assets

「We are also using the asset-management app “Miney” to promote customer retention and identify potential customers.」

「In addition to addressing explicit needs, we are working to expand our customer base by using Miney to propose managing possessions as assets, thereby bringing latent needs to the surface.」

「For “Miney (マイニー),” an asset-management app that proposes managing and operating personal possessions as tangible assets, we expanded the categories covered to include paintings, antiques and works of art, and real estate as part of initiatives to increase each customer's lifetime value. This made it possible to manage these items as assets alongside watches, bags, branded jewelry, accessories and miscellaneous goods, while we also worked to improve convenience, including by introducing AI-powered automated appraisals for some products.」

「For “Miney (マイニー),” an asset-management app that proposes managing and operating personal possessions as tangible assets, we expanded the categories covered to include paintings, antiques and works of art, and real estate as part of initiatives to increase each customer's lifetime value. This made it possible to manage these items as assets alongside watches, bags, branded jewelry, accessories and miscellaneous goods, while we also worked to improve convenience, including by introducing AI-powered automated appraisals for some products.」

「For “Miney (マイニー),” an asset-management app that proposes managing and operating personal possessions as tangible assets, we expanded the categories covered to include paintings, antiques and works of art, and real estate as part of initiatives to increase each customer's lifetime value. This made it possible to manage these items as assets alongside watches, bags, branded jewelry, accessories and miscellaneous goods, while we also worked to improve convenience, including by introducing AI-powered automated appraisals for some products.」

「For “Miney (マイニー),” an asset-management app that proposes managing and operating personal possessions as tangible assets, we expanded the categories covered to include paintings, antiques and works of art, and real estate as part of initiatives to increase each customer's lifetime value. This made it possible to manage these items as assets alongside watches, bags, branded jewelry, accessories and miscellaneous goods, while we also worked to improve convenience, including by introducing AI-powered automated appraisals for some products.」

「The “Miney” app displays the current value of users' possessions and historical price trends on a smartphone. It informs users that the value of physical goods also fluctuates daily and proposes managing them as tangible assets, like gold and platinum, whose prices likewise fluctuate daily. We will approach potential customers who have never used reuse services or are unaware of changes in the value of their possessions.」

「For “miney (マイニー),” an asset-management app that proposes managing and operating personal possessions as tangible assets, we have expanded points of contact with potential customers through integration with other companies' services and continued encouraging customers visiting our purchase stores to register, thereby promoting efficient customer retention and conversion into repeat customers.」

「We have pursued initiatives to increase the number of users and the value of registered assets for “miney (マイニー),” an asset-management app that proposes managing and operating personal possessions as tangible assets, including integration with other companies' services and the full-scale release of the Android version.」

「We will inform people that the value of physical goods also fluctuates daily and propose managing them as tangible assets, like gold and platinum, whose prices likewise fluctuate daily. We will also approach potential customers who have never used reuse services or are unaware of changes in the value of their possessions.」

「As another new initiative, we launched the smartphone app “miney (マイニー)” in October 2017, enabling users to appraise their possessions and manage their current value. In December of the same year, we approached potential customers through integration with “Money Forward,” the automated household-accounting and asset-management service provided by Money Forward,Inc.」

「This encouraged the management and operation of personal possessions as assets, in the same way as financial assets, and enabled us to strengthen our approach to potential customers.」