Improving local-business profitability through differentiated marketing that avoids price competition
First written in FY2023-Q3. 2 of 3 entries say "Restated". Latest entry: FY2024.
The whole theme swung hardest in 2026: 1 of 6 companies on the "Worse" side.
3 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「The local-business market faces the challenge of intense competition and a tendency to be drawn into price competition because barriers to entry are low. Differentiation is necessary to avoid price competition, and digital marketing is essential to achieve differentiation.」
It restates the view that differentiation to avoid price competition and digital marketing can improve the earnings structure of local businesses. - FY2023RestatedAnnual report
「Under these circumstances, for the local-business industry to make a full recovery going forward, it is necessary to improve profitability by differentiating businesses from other stores through marketing, in addition to reducing costs and improving store productivity, thereby establishing uniqueness that avoids being drawn into price competition.」
It restates the view that, in addition to reducing costs and improving productivity, differentiated marketing can avoid price competition and improve profitability. - FY2023-Q3First statedAnnual report
「To secure profits, we believe it is important to build a customer-acquisition structure that is not drawn into price competition between stores. To achieve this, it is essential to highlight each store's uniqueness and implement differentiated marketing.」
It states for the first time the view that, to improve the earnings resilience and achieve stable management of local businesses, priority should be given to a customer-acquisition structure that avoids price competition, store uniqueness and differentiated marketing.