Efficient Customer Acquisition Using Web Advertising and Reservation Data
First written in FY2021. 2 of 3 entries say "Restated". Latest entry: FY2025.
32 other companies' latest entry also says "Restated".
- FY2025RestatedAnnual report
「Because many hair salon customers use “HOT PEPPER Beauty,” the beauty search and booking website provided by Recruit Co., Ltd., the Agu. group focuses on marketing through the site and has established a dedicated in-house team.」
The company continues its customer acquisition policy through a dedicated team centered on HOT PEPPER Beauty. - FY2023RestatedAnnual report
「Because many hair salon customers use “HOT PEPPER Beauty,” the beauty search and booking website provided by Recruit Co., Ltd., the Agu. group focuses on marketing through the site and has established a dedicated in-house team.」
The company continues to maintain a policy of using a dedicated team centered on HOT PEPPER Beauty to attract customers and manage exposure and booking activity in areas where it opens stores. - FY2021First statedAnnual report
「We have accumulated know-how in the efficient operation of “HOT PEPPER Beauty.” In addition, B-first株式会社, a consolidated subsidiary, handles the group’s advertising and promotional activities centrally, enabling us to achieve strong customer acquisition at low cost.」
The web booking ratio was approximately 80% for the full fiscal year ended October 2021. The company also explained that the repeat-customer ratio accumulates over 1, 2 and 3 years after a new store opens.