Risk of Reliance on HOT PEPPER Beauty for Customer Acquisition
First written in FY2021. 2 of 4 entries say "Restated". Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025RestatedAnnual report
「The Group is highly dependent in its advertising activities on HOT PEPPER Beauty, the beauty search and booking website provided by 株式会社リクルート. Although the business relationship with the company concerned is good, the Company will consider diversifying its booking channels.」
The Company continues to recognise its dependence on HOT PEPPER Beauty and its policy of considering diversification of booking channels. - FY2023RestatedAnnual report
「Although the business relationship with the company concerned is good, the Company will consider diversifying its booking channels.」
The Company recognises its dependence on HOT PEPPER Beauty and continues to consider diversifying its booking channels. - FY2022Considering diversification of booking channelsAnnual report
「Although the business relationship with the company concerned is good, the Company will consider diversifying its booking channels.」
The Company explicitly stated for the first time that it would consider diversifying its booking channels while remaining dependent on HOT PEPPER Beauty. This is not treated as completed channel diversification. - FY2021First statedAnnual report
「The Group is highly dependent in its advertising activities on HOT PEPPER Beauty, the beauty search and booking website provided by 株式会社リクルート.」
While online customer acquisition is a key initiative, the Company recognises the impact of changes in contract terms or contract termination as a risk.