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Digitalift (9244) · FactMarket statistics updated

Expansion of the Internet Advertising Market and the Shift to Digital

First written in FY2021. 8 of 14 entries say "Restated". Latest entry: FY2026-H1.

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ProgressHeldSoftenedWorseRestatedFY2021 – FY2026-H12021: 12022: 420222023: 320232024: 320242025: 220252026: 12026
Same theme, other companies
Expansion of the Digital Advertising and Marketing MarketA theme 55 companies write about · 0 as a headwind · 61 as a tailwind

10 other companies' latest entry also says "Other".

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Showing 14 of the 55 companies compared. The sentences above are computed from all 55.
Full recordFilings, disclosures and news, newest first
  1. FY2026-H1Market statistics updatedAnnual report

    「In Japan’s Internet advertising market, Internet advertising expenditures in 2025 (Note 1) continued to grow strongly, reaching ¥4.0459 trillion, up 10.8% year on year, and accounting for 50.2% of total advertising expenditures.」

    Updates the market statistics to 2025 actual results and states Internet advertising expenditures of ¥4.0459 trillion, a year-on-year increase of 10.8%, and a 50.2% share of total advertising expenditures.
  2. FY2025RestatedAnnual report

    「In Japan’s Internet advertising market, Internet advertising expenditures in 2024 (Note 1) continued to grow strongly, reaching ¥3.6517 trillion, up 9.6% year on year, and accounting for 47.6% of total advertising expenditures,」

    Continues to explain the expansion of the Internet advertising market and the digital shift using 2024 market statistics.
  3. FY2025-H1Market statistics updatedAnnual report

    「In Japan’s Internet advertising market, Internet advertising expenditures in 2024 (Note 1) continued to grow strongly, reaching ¥3.6517 trillion, up 9.6% year on year, and accounting for 47.6% of total advertising expenditures,」

    Updates the Internet advertising market statistics to 2024 actual results and states advertising expenditures of ¥3.6517 trillion, a year-on-year increase of 9.6%, and a 47.6% share of total advertising expenditures.
  4. FY2024RestatedAnnual report

    「Internet advertising expenditures in 2023 (Note 1) continued to grow strongly, reaching ¥3.333 trillion, up 7.8% year on year, and accounting for 45.6% of total advertising expenditures,」

    Continues to explain the expansion of the Internet advertising market and the digital shift using 2023 market statistics.
  5. FY2024-Q2Market statistics updatedAnnual report

    「In Japan’s Internet advertising market, Internet advertising expenditures in 2023 (Note 1) continued to grow strongly, reaching ¥3.333 trillion, up 7.8% year on year, and accounting for 45.6% of total advertising expenditures,」

    Updates the market data to 2023 actual results and states Internet advertising expenditures of ¥3.333 trillion, a year-on-year increase of 7.8%, and a 45.6% share of total advertising expenditures.
  6. FY2024-Q1RestatedAnnual report

    「In Japan’s Internet advertising market, Internet advertising expenditures in 2022 (Note 1) continued to grow strongly, reaching ¥3.0912 trillion, up 14.3% year on year, and accounting for 43.5% of total advertising expenditures.」

    Continues to cite market statistics showing 2022 Internet advertising expenditures of ¥3.0912 trillion, a 14.3% year-on-year increase, and a 43.5% share of total advertising expenditures.
  7. FY2023RestatedAnnual report

    「Internet advertising expenditures in 2022 (Note 1) continued to grow strongly, reaching ¥3.0912 trillion, up 14.3% year on year, and accounting for 43.5% of total advertising expenditures.」

    Continues to explain the expansion of the Internet advertising market and the digital shift using 2022 market statistics.
  8. FY2023-Q3RestatedAnnual report

    「In Japan’s Internet advertising market, Internet advertising expenditures in 2022 (Note 1) continued to grow strongly, reaching ¥3.0912 trillion, up 14.3% year on year, and accounting for 43.5% of total advertising expenditures.」

    Continues to cite market statistics showing 2022 Internet advertising expenditures of ¥3.0912 trillion, a 14.3% year-on-year increase, and a 43.5% share of total advertising expenditures.
  9. FY2023-Q2Market statistics updatedAnnual report

    「In Japan’s Internet advertising market, Internet advertising expenditures in 2022 (Note 1) continued to grow strongly, reaching ¥3.0912 trillion, up 14.3% year on year, and accounting for 43.5% of total advertising expenditures.」

    Updates the market data to 2022 actual results and states Internet advertising expenditures of ¥3.0912 trillion, a year-on-year increase of 14.3%, and a 43.5% share of total advertising expenditures.
  10. FY2022RestatedAnnual report

    「According to Dentsu’s “Advertising Expenditures in Japan for 2021,” the size of the Internet advertising market was approximately ¥2.229 trillion in fiscal 2020 and ¥2.7052 trillion in fiscal 2021.」

    Continues to explain the expansion of the Internet advertising market and the shift from mass media to digital advertising using fiscal 2021 data.
  11. FY2022-Q3RestatedAnnual report

    「In Japan’s Internet advertising market, Internet advertising expenditures in 2021 (Note 1) continued to grow strongly, reaching ¥2.7052 trillion, up 21.4% year on year, and accounting for 39.8% of total advertising expenditures.」

    Reiterates the 2021 Internet advertising expenditures, their share of the overall market, and year-on-year growth rate using the same content as in the previous quarter.
  12. FY2022-Q2Market statistics updatedAnnual report

    「In Japan’s Internet advertising market, Internet advertising expenditures in 2021 (Note 1) continued to grow strongly, reaching ¥2.7052 trillion, up 21.4% year on year, and accounting for 39.8% of total advertising expenditures.」

    Updates the market data to 2021 actual results and states the scale of Internet advertising expenditures, the year-on-year increase, and their share of total advertising expenditures.
  13. FY2022-Q1RestatedAnnual report

    「In Japan’s Internet advertising market, Internet advertising expenditures in 2020 (Note 1) continued to grow strongly, reaching ¥2.229 trillion, up 5.9% year on year, and accounting for 36.2% of total advertising expenditures.」

    Reiterates the expansion of the Internet advertising market and its share of total advertising expenditures using the same 2020 data as previously.
  14. FY2021First statedAnnual report

    「According to Dentsu’s “Advertising Expenditures in Japan for 2020,” the size of the Internet advertising market was approximately ¥2.1048 trillion in fiscal 2019 and approximately ¥2.229 trillion in fiscal 2020.」

    Explains the shift from mass media to digital advertising and market expansion as the background to the business opportunity.
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Expansion of the Internet Advertising Market and the Shift to Digital | DIGITALIFT Inc. (9244) | Komori