Comprehensive, integrated marketing support for large enterprises
First written in FY2021. 4 of 6 entries say "Restated". Latest entry: FY2023.
Digitalift moved to the "Worse" side of this theme in 2023.
The whole theme swung hardest in 2023: 2 of 19 companies on the "Worse" side.
2 other companies' latest entry also says "Reframed".
- FY2023ReframedAnnual report
「Advertising and consulting services」
Support, including for large companies, is positioned within the integrated “advertising and consulting services” category rather than under individual service names such as the former CdMO service. - FY2022RestatedAnnual report
「“CdMO” is a fully customized service that provides comprehensive marketing support for major client companies.」
The positioning of CdMO as a provider of fully customized, comprehensive marketing support for large companies is being maintained. - FY2022-Q3RestatedAnnual report
「In addition, the “CdMO service” is a comprehensive marketing consulting service provided to clients, primarily large companies, seeking advanced initiatives.」
CdMO is positioned as a comprehensive marketing consulting service for large companies. - FY2022-Q2RestatedAnnual report
「In addition, the “CdMO service” is a comprehensive marketing consulting service provided to clients, primarily large companies, seeking advanced initiatives.」
The positioning of CdMO as a comprehensive marketing consulting service for large companies is being reaffirmed. - FY2022-Q1RestatedAnnual report
「“CdMO services” are comprehensive marketing consulting services provided to clients, primarily large enterprises, seeking advanced initiatives.」
The company reiterates its positioning as a provider of comprehensive marketing support for large enterprises, including digital strategy, organizational development and in-house capability building. - FY2021First statedAnnual report
「“CdMO” is a fully customized service that provides comprehensive marketing support for major client companies.」
The service is positioned to support not only digital initiatives but also understanding broader marketing challenges, organizational development and in-house capability building.