Risk of market contraction due to economic deterioration and cuts in advertising budgets
First written in FY2022. 2 of 4 entries say "Restated". Latest entry: FY2024.
Digitalift moved to the "Worse" side of this theme in 2024, 4 years after the typical company in this theme (2020).
The whole theme swung hardest in 2020: 18 of 24 companies on the "Worse" side.
23 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「If the economy deteriorates, advertising budgets are reduced, or the market does not expand as much as anticipated, this may affect the Group's business activities, financial position and operating results.」
The Company continues to identify the risk of an impact on operating results from an economic downturn, reductions in advertising budgets and failure of the market to expand as expected, with a likelihood of "Medium" and an impact of "High." The FY2024 results discussion states that marketing budget restraints at certain major customers and a slowdown in orders were actual factors behind the decline in revenue. - FY2024-Q2MaterialisedAnnual report
「In the advertising and consulting services segment, the impact of marketing budget restraints at certain major customers and a slowdown in orders」
The filing states that reductions or restraints in advertising budgets actually occurred at certain major customers, resulting in a slowdown in orders. - FY2023RestatedAnnual report
「Likelihood: Medium; expected timing: No specific timing; impact: High If the economy deteriorates, advertising budgets are reduced, or the market does not expand as much as anticipated」
The Company continues to disclose the risk of an impact on operating results from an economic downturn, reductions in advertising budgets and failure of the market to expand as expected, together with the likelihood and impact. - FY2022First statedAnnual report
「However, advertising businesses in general, not only Internet advertising businesses, tend to be susceptible to economic conditions. If the economy deteriorates, advertising budgets are reduced, or the market does not expand as much as anticipated, this may affect the Group's business activities, financial position and operating results.」
The Company newly identifies an economic downturn, reductions in customers' advertising budgets and failure of the market to expand as expected as factors that may affect its business activities and operating results.