Announced details
Digital marketing initiatives, advertising operations, marketing data analysis, and planning of marketing strategies and initiatives
Stated to reduce the time required for root-cause analysis from several hours to several minutes; specific time savings: Not disclosed
Head office: 4th Floor, JPR Harajuku Building, 6-17-11 Jingumae, Shibuya-ku, Tokyo. The functions of the Okinawa Office will be integrated into the head office.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | LIFT Engine (Lift Engine) |
| Applicable area | Digital marketing initiatives, advertising operations, marketing data analysis, and planning of marketing strategies and initiatives |
| Location | Head office: 4th Floor, JPR Harajuku Building, 6-17-11 Jingumae, Shibuya-ku, Tokyo. The functions of the Okinawa Office will be integrated into the head office. |
| Quantitative Effects | Stated to reduce the time required for root-cause analysis from several hours to several minutes; specific time savings: Not disclosed |
Items this document does not state (14)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.For LIFT Engine, to eliminate the black-box nature of marketing data and support human decision-making with AI. For the integration of the Okinawa Office into the head office, to create an environment in which work can be performed regardless of location through the standardization of business processes, the use of digital tools, and the establishment of a system for coordination between offices, thereby enabling faster decision-making and more agile business operations.